Did you know 69 percent of community newspaper readers rarely use direct mail to make buying decisions?

Great Ideas

Great Ideas

NNA’s best and brightest publishers have made the Great Ideas session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

Advertising sales

Advertising sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

 

 
Classifieds and obituaries

Classifieds and obituaries

Ideas from fellow NNA members on maximizing the efficiency and revenue potential of your classified and obituary pages.

 

 
Collections and subscriptions

Collections and subscriptions

Ideas for effectively collecting subscription fees and promoting renewals.

 

 
Cost savers

Cost savers

Ideas for reducing production costs and expenditures associated with promoting your product.

 

 
Human resources

Human resources

Suggestions for managing employees, personnel protocol, and motivating fellow staffers.

 

 
Internet and websites

Internet and websites

Ideas and information on convergence, internet, and website applications for your publication.

 

 
Leadership

Leadership

Ideas on getting the most from your employees and effectively balancing a range of managerial values.

 

 
Newsroom

Newsroom

Guides for enhancing and extending your resources for reporting, editorial, photojournalism and other content generating areas.

 

 
Ownership

Ownership

Insight for owners regarding prospective buyers, effective ownership structure, etc.

 

 
Postal and delivery

Postal and delivery

Strategic approaches to the enduring issues related to postage and product delivery.

 

 
Production and design

Production and design

Getting the most from your time with ideas for design, photography, advertising, etc.

 

 
Promotions and marketing

Promotions and marketing

Successful promotions resulting in increased community presence, higher subscription retention, and greater profitability.

 

 
Special pages, sections and publications

Special pages, sections and publications

Ideas on creating/improving special sections to generate additional readership, advertisers, and revenue. Ideas range from new columns or special sections in your existing paper to creating separate tabloids, shoppers, calendars, etc.

 

 
 
 
National Newspaper Association

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