The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. The Community Newspaper Readership Survey is conducted in partnership with the Center for Advanced Social Research (CASR) of the Reynolds Journalism Institute (RJI) at the Missouri School of Journalism. The NNA Membership Survey was conducted by Belden Associates. In partnership with the National Center for Community Media (NCCM) at Kansas State University’s William Allen White School of Journalism, NNA presents 12 research papers each year at the Huck Boyd Symposium during NNA’s annual convention and trade show. NNA has also partnered at various times with Pulse Research for market research. Some of the highlights of NNA’s research can be found in the About Community Newspapers section of this website. NNA often creates house ads, promotions and presentation materials from its research for members to use in their communities.
The National Newspaper Association, working with the research arm of the Reynolds Journalism Institute at the Missouri School of Journalism is completing its fourth year of research on the readership patterns of America’s community newspapers.
If I’m to believe the national media, newspapers are dead or dying. What do they base that on? Paid circulation is down? How’s that different from broadcast TV viewership? Or magazine subscriptions? Or radio listeners?
Download a PowerPoint or PDF file to modify and use in your sales presentations. The presentation uses NNA's 2009 industry research data to demonstrate the value of newspapers the advertisers in your community. (NNA members only.)
Download NNA's 2009 Community Newspaper Readership Survey Report. The purpose of the survey is to continue to examine public attitude, perceptions, and readership of editorial and advertising contents in local newspapers in towns or cities where the local newspaper’s circulation is 15,000 or less in the United States.
Download the 2009 Customizable readership brochure, featuring the latest industry research from NNA. Add your newspaper's logo, then print the brochure as a handout for potential advertising clients. (NNA members only)
Download "5 Reasons Why You Should Advertise with Community Newspapers," a four-page, full-color brochure designed to help NNA members show the value of advertising in community newspapers to prospective advertisers. (NNA members only)
Download "10 Reasons Why You Should Advertise with Community Newspapers," an eight-page, full-color brochure designed to help NNA members show the value of advertising in community newspapers to prospective advertisers. (NNA members only)
Research commissioned by the National Newspaper Association shows that, unlike some larger market newspapers, the future of community newspapers is strong. To assist member newspapers get this information out to prospective advertisers, NNA has created components for a media kit that members can download and customize for their markets. (NNA members only)
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