Community Newspaper Facts & Figures

Facts and figures

Number of non-daily newspapers 7,000+ 12
Number of daily newspapers 1,408 2
Readership
Total community newspaper readership — 2.3 pass-along rate 1 150 million each week 1
Community market adults with NO Internet access at home 30% 3
Circulation
Total circulation of community newspapers

65.5 million 1
45.5 million 2

Community non-daily weekly newspaper with paid circulation 44% 2
Free circulation of weekly community newspapers 25 million 1
25.2 million 2
Community non-daily newspapers with circulation less than 15,000 70.3% 1
Average circulation of community non-daily newspapers 8,125 1
Average circulation of daily newspapers 34,515 2
Advertising
Community market adults who say newspaper ads are influenctial in making purchasing decisions 65% 3
Community market adults who rarely or never rely on radio for purchasing decisions 78% 3
Community market adults who rarely or never rely on television for purchasing decisions 70% 3
Community market adults who rarely or never rely on Internet for purchasing decisions 45% 3
Community market adults who read classified advertising 81% 3
Community market adults who read public notice adveritising 75% 3
Community market adults who have never visited a local government website 80% 3
   
NNA members can go to Resources > Industry research to download NNA research-based materials and tools, including:

• 5- and 10- Reasons to Advertise in Community Newspapers brochures

• Template Media Kit/Rate Card that you can customize with your nameplate

 
About communty newspaper readers 3
Average amount of time spent with each edition of their local community newspaper 38.95 minutes
Percentage who read all or most of each paper 73%
Most frequently read topic local news
Community market adults who rely on community newspapers as their primary source for local news 51.8%
(nearly four times greater than the next nearest medium and ten times greater than the Internet)
Believe their community newspaper’s accuracy is good to excellent 71%
Believe their community newspaper’s coverage of local news is good to excellent 75%
Married 54%
High school diploma 25.8%
Four-year college degree 20.2%
Own home 84%
Paper is delivered 69.7%

1 National Newspaper Association database 2010
2 Editor & Publisher 2008
3 NNA/Reynolds Journalism Institute annual readership research 2011

When it comes specifically to the advertising mediums you rely on for shopping and purchasing decisions with LOCAL merchants, what is your primary source of information—community newspapers, local TV stations, metropolitan newspapers, in-store promotions, direct mailings, radio ads, cable TV ads or social media platforms?

Survey: 90% of readers say their community newspaper keeps them informed

July 3, 2018

Ninety percent of the more than 1,000 people responding to the National Newspaper Association’s 2018 readership survey said that their community newspaper informs them. And 73 percent said that their hometown paper provides valuable local shopping and advertising information.

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