Syndicated content vendors say they're here to help

March 6, 2014

By Stanley Schwartz
Managing Editor | Publishers’ Auxiliary

The range of offerings from syndicate vendors is vast, from stock photos and clip art to fully prepared special sections. To help Pub Aux readers learn more about what is available and if there were any low cost materials available out there, a survey was sent to vendors asking about their products.

Of the companies that responded well over half, 64.7 percent, offer paid content, but almost one-quarter of the vendors offer some free content.

“Our company provides free features generated by hundreds of sources, including government agencies, companies, and non-profit organizations,” said Gary Lipton with North American Precis Syndicate in New York.

“No content is truly free,” said Paul Camp with Content That Works, based in Chicago. “Someone pays for it. We believe sponsored/advertising content must be clearly labeled as such or it demeans the newspaper the content appears in or the website it appears on.”

For those vendors that do charge for content, more than three-quarters, 77.8 percent, offer a flat monthly rate. Some also charge by the item or a combination of both.

“Subscribers pay a flat monthly fee for access to Metro’s online libraries, including our editorial library. Fully-templated print and online sections are available by separate subscription,” said Debra Shapiro Weiss with Metro Creative Graphics in New York.

“Subscriptions and a la carte pricing is available,” said Lisa Glowinski with More Content Now in Oakbrook Terrace, IL.

Vendors offer a variety of themes and products. The theme most often offered is financial information, 83.3 percent. Here are some of the other offerings:

 • 77.8% Health 

• 77.8% Seniors 

• 72.2% Automotive 

• 72.2% Family 

• 72.2% Law and Garden 

• 72.2% Parenting 

• 66.7% Business 

• 66.7% Food 

• 66.7% Kid Features 

• 66.7% Home Improvement 

• 66.7% Holiday 

• 61.1% Bridal 

• 61.1% Careers 

• 61.1% Pets 

• 55.6% Entertainment 

• 55.6% Puzzles 

• 55.6% Women’s Interests 

• 50% Sports 

• 50% Technology 

• 44.4% Beauty 

• 38.9% Crosswords 

• 33.3% Fashion 

• 27.8% Comics

Other topics offered are Hispanic content, Valentine’s Day, Prom, Graduation, High School Football, coverage of books and magazines, charity, computers, the environment, gift ideas, real estate, toys and hobbies, travel, editorial cartoons, TV listings, Trivia tests, mazes, political commentary, beer and wine sections, etc.

In addition to print offerings, many of the vendors have products for online operations.

They offer everything from e-sections that coordinate directly with fully-templated print sections to give publishers a multimedia solution they can sell in combination. One offers a customizable content widget that delivers content to a publication’s website automatically, and individual HTML files as well as a widget for Hispanic publications with Spanish-translated content. Features are also available online for publishers who can download as many stories as they need by topic, through a PDF search engine, or via e-mailings of story links to new releases.

But many publishers may be skeptical if they can use such products. The majority of the vendors said what they offer can be used at the local level.

“All of Metro’s editorial solutions are prepared with local publishers in mind, making it easy and fun to incorporate local content and coverage,” said Debra Shapiro Weiss with Metro Creative Graphics in New York. “Giving them the perfect jumping off point is always our goal so they can get right to the task of promoting and selling. With a ready-made presentation, sales teams have what they need to succeed in their local markets.”

“Our online offerings save publications time and money by helping provide them high-quality food and lifestyle content for their sites,” said Vickie Rocco with Family Features in Mission, KS.

“We constantly receive praise from community newspaper publishers, who cite the ease and convenience of publishing NAPS content that complements local news coverage, i.e. stories about child safety, senior care, updates about health and fitness” said Gary Lipton with North American Precis Syndicate in New York.

“Because we provide real time content and our content is dynamic this should increase the page views of the sites to allow more advertising dollars,” said Jim Schonewolf with TinBu LLC.

“We understand resources are stretched thin. Use our content to give readers the national, lifestyle and entertainment content they crave, while using your resources for local newsgathering,” Glowinski said. “Also, our special sections are timely and camera-ready—just pop in the ads and print. No local reporting needed.”

“First, our online offerings engage younger people in the community. Second, they create a positive selling environment. Third, they attract viewers with an intent to buy. Finally, we just opened a new division dedicated to providing native advertising services—creating local stories for and about local advertisers online with social media cross-pollination and exceptional, personalized customer service, said Paul Camp with Content That Works in Chicago.

For more on these responses, go to www.nnaweb.org under the NNA News tab and click on the Publishers’ Auxiliary Stories link in the right rail

stan@nna.org

Answers from Vendor Survey

Is your service paid or free?

Our company provides FREE content without sponsorships/advertising
23.5%  
Our company provides FREE content with sponsorships/advertising
23.5%  
Our company provides subscriber-PAID content
64.7%  
  Metro's editorial features are available for use by our paid subscribers. Fully-templated print and online solutions are by separate subscription.—Debra Shapiro Weiss, Metro Creative Graphics, Inc., dweiss@metro-email.com800-223-1600    
  We produce templated magazines with designated ad space. The content is complete and all that is necessary is that a publisher sell the local ads. We then flow in the ads, post a completed proof and print the magazine in the quantity and size requested. We will also provide local content, if the publisher wishes. A digital edition is also available.— Greg Fox, Fox Print Services, hgfox@foxpromedia.com504-812-7835    
  Our company provides FREE lifestyle and business content to online and print publications.—Gary Lipton, North American Precis Syndicate, gdlipton@gmail.com212-309-0107    
  No content is truly free. Someone pays for it. We believe sponsored/advertising content must be clearly labeled as such or it demeans the newspaper the content appears in or the website it appears on.—Paul Camp, Content That Works, paul@contentthatworks.com773-250-5360    
  Newspapers show my photo and list my contact information in each article.—Dr. Harold Wong, www.DrWongInvestorGuide.com, haroldwong1@yahoo.com480-706-0177    
  We have two businesses, We operate both a free paper (our own content) with paid ads. We also sell our content to others for their publications.—Josh Combs, FactsWeekly.com,  FactsWeekly@gmail.com270-495-7500.    
  We provide a mix of content (feature stories, infographics, puzzles, online feeds) -- some of which includes partners where it makes sense editorially.—Robert Silverman, StatePoint Media, Inc., editor@statepoint.net800-0397-5141, ext.702  

Free.—Rick Smith, NEWS USA, RSmith@newsusa.com, 703-462-2700.

Our company provides FREE lifestyle and business content to online and print publications.—Dave Colling, BrandPoint, dcolling@brandpoint.com, 952-374-5284. 

If PAID, how do users pay?

By content item
55.6%  
Flat monthly rate
77.8%  

Please describe any other method you use.

Subscribers pay a flat monthly fee for access to Metro's online libraries, including our Editorial Library. Fully-templated print and online sections are available by separate subscription.—Debra Shapiro Weiss, Metro Creative Graphics, Inc., dweiss@metro-email.com800-223-1600.

Publishers pay one price for printing and content services. The price is based on the quantity of magazines ordered.—Greg Fox, Fox Print Service, hgfox@foxpromedia.com504-812-7835.

Subscriptions and a la carte pricing is available.—Lisa Glowinski, More Content Now, lglowinski@gatehousemedia.com217-816-3343.

We offer individual articles (with graphics) fully designed pages and magazines, feature feeds for websites and fully developed vertical web platforms with content that changes multiple times daily.—Paul Camp, Content That Works, paul@contentthatworks.com773-250-5360.

They receive editorial content with their paid subscription as well as they can order editorial sections pay per section.—Lou Ann Sornson, Metro Creative Graphics, Inc., lsornson@metro-email.com917-339-0611.

Our fee is generally weekly, though monthly and non-weekly papers pay only per issue.—Bill Kellogg, Ink Bottle Syndicate, LLC, bill@inkbottlesyndicate.com907-441-6882.

Our subscribers pay us quarterly.—Josh Combs, FactsWeekly.com, FactsWeekly@gmail.com, 270-495-7500.

Our subscribers pay monthly for access to our art services and co-op data.—Jill Addy Wright, MultiAd, jaddywright@multiad.com309-690-5303.

What topics do you provide?

Automotive
72.2%  
Beauty
44.4%  
Bridal
61.1%  
Business
66.7%  
Careers
61.1%  
Comics
27.8%  
Crosswords
38.9%  
Entertainment
55.6%  
Family
72.2%  
Fashion
33.3%  
Financial
83.3%  
Food
66.7%  
Kid Features
66.7%  
Health
77.8%  
Home Improvement
66.7%  
Holiday
66.7%  
Lawn and Garden
72.2%  
Parenting
72.2%  
Pets
61.1%  
Puzzles (e.g. Sudoku)
55.6%  
Seniors
77.8%  
Sports
50.0%  
Technology
50.0%  
Women's Interests
55.6%  

Please list additional content topics you provide.

We also provide a wide variety of Hispanic content that is translated for editor's convenience.—Vickie Rocco, Family Features, Vrocco@familyfeatures.com913-563-4752.

Valentine's Day, Prom and Graduation, High School Football—Greg Fox, Fox Print Services, hgfox@foxpromedia.com504-812-7835.

We also provide ongoing coverage of books and magazines, charity, computers, the environment, gift ideas,real estate, toys and hobbies, travel, as well as many stories in Spanish.—Gary Lipton, North American Precis Syndicate, gdlipton@gmail.com212-309-0107.

Editorial cartoons, special sections, paginated weekly pages, lifestyle and opinion columns.—Lisa Glowinski, More Content Now, lglowinski@gatehousemedia.com217-816-3343.

Trivia tests, mazes,editorial cartoons, political commentary, horoscope, personal finance, veterans, book review.—David Cohea, King Features Weekly Service, dcohea@hearstsc.com407-894-7300.

TV listings and weather forecasts.—Molly Morton, Athlon Media Group, mmorton@athlonmediagroup.com615-440-5511.

My specialty is all areas of money that affect primary seniors and Baby Boomers. This includes income & estate tax planning; retirement planning; investments; real estate issues; money issues that affect women and the various generations from the Silent Generation, Baby Boomers, and Generation X.—Dr. Harold Wong, www.DrWongInvestorGuide.comharoldwong1@yahoo.com480-706-0177.

Humor columns.—Bill Kellogg, Ink Bottle Syndicate, LLC, bill@inkbottlesyndicate.com907-441-6882.

Trivia, History, Educational, Entertaining.—Josh Combs, FactsWeekly.com, FactsWeekly@gmail.com, 270-495-7500.

Education, Outdoor & Environment, Back to School, Seasonal (Winter, Spring, Summer, Fall), Fitness.—Robert Silverman, StatePoint Media, Inc., editor@statepoint.net800-397-5141, ext.702.

Beer & Wine sections, Real Estate sections — special sections on all kinds of topics that are highly targeted toward specific advertising categories.—Derek Price, Green Shoot Media, dprice@greenshootmedia.com256-275-4333.

Real Estate and other retailed-oriented B2B material. We also provide co-op information for almost any dealer-based retailers.—Jill Addy Wright, MultiAd, jaddywright@multiad.com309-690-5303.

What sets your service apart from other content providers?

While Metro delivers a wealth of individual features for use in print and digital, we go way beyond with ready-to-use and sell editorial solutions in the form of individual pages and sections. What this means for publishers is that they have what they need to help their people do more in less time, and with fewer resources, while expanding potential ad revenue.—Debra Shapiro Weiss, Metro Creative Graphics, Inc., dweiss@metro-email.com, 800-223-1600.

Quality content and excellent customer service. All of our food and lifestyle articles are written to a high editorial standard. We also pride ourselves on working closely with editors and truly building relationships so as to better meet their needs.—Vickie Rocco, Family Features, Vrocco@familyfeatures.com, 913-563-4752.

We deliver the completed product, printed on glossy paper, bound, ready to deliver. In a time when budget cuts have left news rooms with fewer staff and have eliminated entire graphics departments, we offer graphic design and writing support that is paid for entirely by increased advertising revenue.—Greg Fox, Fox Print Services, hgfox@foxpromedia.com, 504-812-7835.

We offer extensive coverage of more than 30 topics, and it is easy to download the latest releases from our popular website, www.napsnet.com.—Gary Lipton, North American Precis Syndicate, gdlipton@gmail.com, 212-309-0107.

Real time service that increase page views, etc.—Jim Schonewolf, TinBu, LLC, jschonewolf@tinbu.com, 850-292-4272.

Our wealth of paginated special sections and weekly pages, movie reviews and editorial cartoons.—Lisa Glowinski, More Content Now, lglowinski@gatehousemedia.com, 217-816-3343.

We have the largest content package available to weekly newspapers for the most competitive price.—David Cohea, King Features Weekly Service, Address: dcohea@hearstsc.com, 407-894-7300.

Our content is available, at no charge, to our newspaper partners who carry one of our print magazines. It allows access to quality content from a source they already trust.—Molly Morton, Athlon Media Group, mmorton@athlonmediagroup.com, 615-440-5511. 

Quality. Everything we do is honest original journalism. The visual presentation is outstanding. We provide exceptional customer service. And our prices are competitive.—Paul Camp, Content That Works, paul@contentthatworks.com, 773-250-5360.

I write an unbiased financial column on money for The AZ Republic and at least a dozen other newspapers. I am NOT a stockbroker and all articles are based on actual academic research or my living laboratory of hundreds that I see each year at my live seminars. I have a Ph.D. in Economics (UC Berkeley); passed the CPA exam in 1979; and have educated thousands of CPA's, attorneys, and realtors on financial/tax issues. Over 1 million have heard me through appearances on over 400 TV/radio shows.—Dr. Harold Wong, www.DrWongInvestorGuide.com, haroldwong1@yahoo.com, 480-706-0177.

We offer a complete comics/puzzle package for a great low price with lots of features to choose from.—Bill Kellogg, Ink Bottle Syndicate, LLC., bill@inkbottlesyndicate.com, 907-441-6882.

Extremely engaging content that keeps readers coming back weekly for more. We are not a franchise, we merely provide content and support.—Josh Combs, FactsWeekly.com, FactsWeekly@gmail.com, 270-495-7500.

StatePoint Media (www.StatePoint.net) provides free local "news you can use" lifestyle feature stories in all 50 states, as well Crossword and Sudoku Puzzles. We also provide free local story feeds for newspaper websites. Unlike some other content providers' online feeds, our story feeds include both headlines AND articles, so readers are never directed off a newspaper's website to read the content. Our editorial philosophy centers on quality service journalism—providing readers with tangible information they can use in their daily lives. StatePoint's editorial team is composed of award-winning journalists whose work has been published in many newspapers and magazines nationwide.—Robert Silverman, StatePoint Media, Inc., editor@statepoint.net, 800-397-5141, ext.702. 

Our content drives revenue for newspapers. Virtually all our products were originally requested by an advertising director, classified manager or publisher somewhere in America, so they're built around real-world ideas that newspapers can actually sell on the ground. They're also beautifully designed, which saves time and money for your graphics department and leaves a positive, polished, professional impression with your advertisers and readers.—Derek Price, Green Shoot Media, dprice@greenshootmedia.com, 256-275-4333.

The quality of our writing and photos, as well as the great variety of categories offered. We are adding new content every day, and also provide weekly online "supplements" of timely content.—Dave Colling, BrandPoint, dcolling@brandpoint.com, 952-374-5284.

Unlimited downloads, unlimited usage, subscription rates or pay-per-piece pricing for flexibility, new content added monthly, retail-focused, only place to get artwork, photos, spec templates and coop information in one subscription. Unlike some options that people might find, like google images, we offer 100% copyright protected images.—Jill Addy Wright, MultiAd, jaddywright@multiad.com, 309-690-5303. 

The highest quality AP Style compliant evergreen copy. All our writers are Sempo certified for SEO best practices The AP Wire carries all our stories. We are the choice of most Top 100 dailies.—Rick Smith, NEWS USA, RSmith@newsusa.com, 703-462-2700.

 What online offerings do you have available for publishers?

Metro's online e-Sections coordinate directly with our fully-templated print sections to give publishers a multimedia solution they can sell in combination. Our e-Sections are part of our e-Connect program, which also includes Event Fronts which publishers use to create custom sites to promote local events.—Debra Shapiro Weiss, Metro Creative Graphics, Inc., dweiss@metro-email.com800-223-1600.

We currently offer several digital solutions, including: a customizable content widget that delivers content to a publication's website automatically, individual HTML files as well as a widget for Hispanic publications with Spanish translated content.—Vickie Rocco, Family Features, Vrocco@familyfeatures.com, 913-563-4752.

We offer web sites for most of our magazines. Digital editions are also available.—Greg Fox, Fox Print Services, hgfox@foxpromedia.com, 504-812-7835.

All our features are available online for publishers, who can download as many stories as they need by topic, through our PDF search engine, or via e-mailings of story links to new releases. There are no passwords or account information required: publishers are free to consider all our stories and use them as needed.—Gary Lipton, North American Precis Syndicate, gdlipton@gmail.com, 212-309-0107.

A bunch.—Jim Schonewolf, TinBu, LLC, jschonewolf@tinbu.com, 850-292-4272.

RSS feeds of our content that can automatically populate sections of their website.—Lisa Glowinski, More Content Now, lglowinski@gatehousemedia.com, 217-816-3343.

All of our content is available to post online (for a second-use fee).—David Cohea, King Features Weekly Service, dcohea@hearstsc.com, 407-894-7300.

Sports widget and games... more coming soon.—Molly Morton, Athlon Media Group, mmorton@athlonmediagroup.com, 615-440-5511.

We offer everything from feeds of content designed for use on local websites to full-blown online verticals to tools like Ennounced which facilitates user posting of content to local sites.—Paul Camp, Content That Works, paul@contentthatworks.com, 773-250-5360.

All members of the National Newspaper Association, for at least the first year, can access ALL of my 100+ articles published for The AZ Republic over the last 5 years at NO CHARGE. Just click on www.DrWongInvestorGuide.com. They just need to include my photo and contact information. All NNA members can also request to be put on my email distribution list to newspapers, where my new articles are made available.—Dr. Harold Wong, www.DrWongInvestorGuide.com, haroldwong1@yahoo.com, 480-706-0177.

If you run our comics/puzzles in print, you can run them online for free.—Bill Kellogg, Ink Bottle Syndicate, LLC, bill@inkbottlesyndicate.com, 907-441-6882.

In a matter of seconds, media websites can add a FREE automated feed of stories featuring statewide or national “news readers can use” and lifestyle stories. Websites also can choose to run individual stories and photos instead of feeds, if they prefer.—Robert Silverman, StatePoint Media, Inc., editor@statepoint.net, 800-397-5141, ext.702.

We've developed a system to deliver print ads online, by e-mail and on Facebook. Check it out at http://AdSupercharger.com.—Derek Price, Green Shoot Media, dprice@greenshootmedia.com, 256-275-4333.

A wide range of lifestyle and business content as well as timely weekly supplements timed to coincide with most editorial calendars.—Dave Colling, BrandPoint, dcolling@brandpoint.com, 952-374-5284. 

Creative Outlet Recas.com.—Jill Addy Wright, MultiAd, jaddywright@multiad.com, 309-690-5303.

www.newsusa.com/articles—Free RSS/XML feed you can pull onto your websites. The full feed or by topic (104 topic categories)—Rick Smith, NEWS USA, RSmith@newsusa.com, 703-462-2700.

How can your online offerings be useful to Community Newspaper publishers?

All of Metro's editorial solutions are prepared with local publishers in mind, making it easy and fun to incorporate local content and coverage. Giving them the perfect jumping off point is always our goal so they can get right to the task of promoting and selling. With a ready-made presentation, sales teams have what they need to succeed in their local markets.—Debra Shapiro Weiss, Metro Creative Graphics, Inc., dweiss@metro-email.com, 800-223-1600.

Our online offerings save publications time and money by helping provide them high-quality food and lifestyle content for their sites. .—Vickie Rocco, Family Features, Vrocco@familyfeatures.com, 913-563-4752.

The newspaper generally serves an older readership and doesn't usually attract younger, affluent readers. Our products fill in those demographics, appealing to young women, young adults and teenagers. .—Greg Fox, Fox Print Services, hgfox@foxpromedia.com, 504-812-7835.

We constantly receive praise from community newspaper publishers, who cite the ease and convenience of publishing NAPS content that complements local news coverage, ie stories about child safety, senior care, updates about health and fitness.—Gary Lipton, North American Precis Syndicate, gdlipton@gmail.com, 212-309-0107.

Since we provide real time content and our content is dynamic this should increase the page views of the sites to allow more advertising dollars.—Jim Schonewolf, TinBu, LLC, jschonewolf@tinbu.com, 850-292-4272. 

We understand resources are stretched thin. Use our content to give readers the national, lifestyle and entertainment content they crave, while using your resources for local newsgathering. Also, our special sections are timely and camera-ready -- just pop in the ads and print! No local reporting needed.—Lisa Glowinski, More Content Now, lglowinski@gatehousemedia.com, 217-816-3343.

Our content can drive reader engagement.—David Cohea, King Features Weekly Service, dcohea@hearstsc.com, 407-894-7300.

They are easy to access and implement into their local advertising strategy.—Molly Morton, Athlon Media Group, mmorton@athlonmediagroup.com, 615-440-5511.

First our online offerings engage younger people in the community. Second they create a positive selling environment. Third they attract viewers with an intent to buy. Finally we just opened a new division dedicated to providing Native Advertising services — creating local stories for and about local advertisers online with social media cross-pollination and exceptional, personalized customer service.—Paul Camp, Content That Works, paul@contentthatworks.com, 773-250-5360.

I publish the only column on money for The AZ Republic (owned by Gannet), which is the largest paid daily newspaper in AZ. The column is very popular with Baby Boomers and Seniors. Some of my more popular articles have generated 30, 50, or even over 200 responses where readers either email me or call me by phone.—Dr. Harold Wong, www.DrWongInvestorGuide.com, haroldwong1@yahoo.com, 480-706-0177.

Since our online service is free if they run it in print, it allows publishers to expand their online content with no additional expense.—Bill Kellogg, Ink Bottle Syndicate, LLC, bill@inkbottlesyndicate.com, 907-441-6882.

Our story feeds include local articles on topics of interest statewide. The headlines AND the articles appear on a newspaper's website, so readers stay on the website and aren't directed off the site for the content. This helps increase page views, provides monetizable content and keeps users coming back for fresh stories, as the content is updated regularly throughout each week.—Robert Silverman, StatePoint Media, Inc., editor@statepoint.net, 800-397-5141, ext.702.

Ad Supercharger lets publishers upsell their existing print ads for online use. They can say, "For an extra $10, we'll send your ad to our e-mail list, put it online and make it available on our Facebook page." It can drive a ton of revenue when used in volume. Plus, I think advertising is really a form of content. A lot of people buy our Sunday papers because they want the ads, and our industry needs to develop new ways to deliver that desirable advertising content online. Ad Supercharger is one way to do that.—Derek Price, Green Shoot Media, dprice@greenshootmedia.com, 256-275-4333.

Our content can be used to build advertising special sections to boost any community newspaper's print advertising revenue as well as to supplement their in-house produced content both online and in print.—Dave Colling, BrandPoint, dcolling@brandpoint.com, 952-374-5284. 

Creative Outlet features the artwork and photography community papers need to build ads for their local retailers. Recas features the co-op data and advertising material that will allow the newspaper the ability to be a true consultant to their local retailers. We give them the information needed to find money for their clients. There are many mom & pop businesses that still believe in & support community papers & MultiAd exists to help these papers drive traffic to their clients.—Jill Addy Wright, MultiAd, jaddywright@multiad.com, 309-690-5303.

Helps fill feature pages to attract local advertisers.—Rick Smith, NEWS USA, RSmith@newsusa.com, 703-462-2700.

Does the use of syndicated content seem to be growing or declining in our industry? Please explain your answer.

Growing
82.4%  
Declining
17.6%  
Other (please specify)  

With all of the changes going on in the industry, there are simply fewer people trying to do everything. Having a resource that can deliver ready-to-go content and solutions for print and digital is more important than ever for them to get the job done.—Debra Shapiro Weiss, Metro Creative Graphics, Inc., dweiss@metro-email.com, 800-223-1600.

Even though usage has somewhat declined, we feel confident that publications will continue to turn to content providers like Family Features to help supplement their food and lifestyle pages.—Vickie Rocco, Family Features, Vrocco@familyfeatures.com, 913-563-4752.

Print publications are reaching a smaller audience.—David Cohea, King Features Weekly Service, dcohea@hearstsc.com, 407-894-7300.

Our business grew last year measured in units sold and dollars with our Brides 365 product leading the way. We expect double digit growth this year with our new Ennounced and Native Advertising services, along with five new topical print and online content packages. We are excited about the future of quality content and the syndication business.—Paul Camp, Content That Works, paul@contentthatworks.com, 773-250-5360.

I can't really say because I don't have an overview of all types of syndicated content.—Dr. Harold Wong, www.DrWongInvestorGuide.com, haroldwong1@yahoo.com, 480-706-0177.

We're fairly new so we haven't seen a downturn yet.—Bill Kellogg, Ink Bottle Syndicate, LLC, bill@inkbottlesyndicate.com, 907-441-6882.

My observation based on what I see online and in other publications.—Josh Combs, FactsWeekly.com, FactsWeekly@gmail.com, 270-495-7500.

More platforms mean more possibilities for both readers and page views. Also, this proliferation comes at a time when many newsrooms are pressed for resources. Fresh, trusted content can be a boon for these reasons.—Robert Silverman, StatePoint Media, Inc., editor@statepoint.net, 800-397-5141, ext.702.

In our category, it's growing. I'm not so sure about the rest of the industry. We're seeing dramatic growth every year as publishers look for content that can boost their sales — topics that are targeted toward specific advertisers, like just one brand of car dealer. It makes it easy to sell.—Derek Price, Green Shoot Media, dprice@greenshootmedia.com, 256-275-4333.

Growing. The online use of our content has skyrocketed in recent years. We have seen huge increases in both the number of articles being used by numerous publications and in audience numbers.—Dave Colling, BrandPoint, dcolling@brandpoint.com, 952-374-5284. 

There are more competitors in the market and and the easy availability of images access in non traditional methods (web images for example) have caused a splintering in the subscription models. We also have seen a decrease in the amount of support local papers have to build and sell advertising.—Jill Addy Wright, MultiAd, jaddywright@multiad.com, 309-690-5303.

More online news sites starting and time starved publishers want great copy to fill their pages.—Rick Smith, NEWS USA, RSmith@newsusa.com, 703-462-2700.

Do you have any success stories among your community newspaper clients? If so, let us know if we may contact you for possible story leads. Tell us a little about the success you've seen.

Metro publishes success stories from around the industry every month in our Plus Business publication, available in print and online. We would be happy to share any and all of these stories with you and can show you how to access this valuable collection of articles. Just contact our Client Services Team at 800-223-1600.

We have a number of successful newspaper publishers who are very happy with the results achieved through our magazine titles. In a age of declining newspaper audience, our titles are garnering new audience for our newspaper partners through both print and digital versions.—Greg Fox, Fox Print Services, hgfox@foxpromedia.com, 504-812-7835.

Our special sections have helped GateHouse Media newspapers generate millions in revenue.—Lisa Glowinski, More Content Now, lglowinski@gatehousemedia.com, 217-816-3343.

Lots of the mom-and-pop shop success stories, people starting papers, successfully monetizing the content with advertisers.—David Cohea, King Features Weekly Service, dcohea@hearstsc.com, 407-894-7300.

We have numerous success stories we would be happy to share. However before we share stuff about our clients we need to understand the context in which this information will be used.—Paul Camp, Content That Works, paul@contentthatworks.com, 773-250-5360.

People are looking for high quality content as well as a business that they can start with little (or no) up front cost. We are able to supply them with both without controlling their business (unlike the typical franchise model).—Josh Combs, FactsWeekly.com, FactsWeekly@gmail.com, 270-495-7500.

We currently have over 10,000 media outlets using our service nationwide. Newspapers use us in print and online, and TV and radio stations use us on their websites. We surely can provide examples and leads, and would be happy to be contacted to answer questions.—Robert Silverman, StatePoint Media, Inc., editor@statepoint.net, 800-397-5141, ext.702.

Yes! One example: We've created a whole section celebrating the 100th anniversary of Dodge in 2014 (along with similar anniversary sections for Ford, Lexus and Infiniti). Just last week, Jason Overman with the Harrison Daily Times in Arkansas said, "We actually found a Dodge dealer that liked the content so much he sponsored the entire tab so it's his own vanity piece."—Derek Price, Green Shoot Media, dprice@greenshootmedia.com, 256-275-4333.

Our success has come in working with several providers of Community Newspapers' websites, Radiate, TownNews, 1up, News Media Corp. and others. I would love to help you find some newspapers to talk to, in fact I would recommend talking to either 1up a website provider to hundreds of community newspapers or News Media Corp, a family owned chain of newspapers through out the country. They both use our content on a regular basis.—Dave Colling, BrandPoint, dcolling@brandpoint.com, 952-374-5284. 

We have seen tremendous success with both the art service and co-op products. We have testimonials from community papers who have specifically used MultiAd art and our creative services to increase their client's ad spend. Regarding co-op, we have many specifics regarding the usage of Recas within this industry. We have the ability to track the co-op funds we have found for our clients as well as the co-op funds the papers have been able to place. Co-op, more than any other tool in the advertising industry has shown success with the local retailers. We would be happy to share specifics with you regarding the details and the account information.—Jill Addy Wright, MultiAd, jaddywright@multiad.com, 309-690-5303.

Hundreds of community newspapers use NEWS USA stories. We have a Cash4Clips program where we pay hundreds of editors for sending in email proof of usage tear sheets..it's simple..use our stories..send us email of proof and we send you a check. MOlson@newsusa.com 703-462-2705.

What else should our readers know?

One of the other key things that sets Metro apart is our exceptional commitment to listening and responding to our clients. Requests come in daily and we do everything we can to deliver on what our clients need. In the end, this kind of dedication and camaraderie is very special and unique in today's world.—Debra Shapiro Weiss, Metro Creative Graphics, Inc., dweiss@metro-email.com, 800-223-1600.

We recently sponsored a study of more than 500 food and lifestyle editors, which was conducted by the Donald Reynolds Journalism Institute at the University of Missouri- Columbia. One of the key findings was that Family Features ranked in the top 5 for satisfaction among all syndicated content providers. The top 5 providers were: the Associated Press, Tribune Media Services, New York Times Syndicate, independent contributors and Family Features. Additionally, of those providers who offer free, syndicated content to editors, Family Features ranked #1.—Vickie Rocco, Family Features, Vrocco@familyfeatures.com, 913-563-4752.

Our financial arrangement is that publishers pay nothing until the magazine is released. And because it is scalable, we can adjust the size to the number of ads sold. This makes it virtually impossible for a publisher to lose money publishing one of our titles. It is truly a win/win.—Greg Fox, Fox Print Service, hgfox@foxpromedia.com, 504-812-7835

Please feel free to contact us with your questions and feedback. We will be happy to add you to our e-mail list for new releases from www.napsnet.com!

King Features Weekly Service is available only to publishers of weekly newspapers and is an editorial service of King Features Syndicate. Each week, we publish 80 comics, puzzles and text features.—David Cohea, King Features Weekly Service, dcohea@hearstsc.com, 407-894-7300.

I believe in local, community newspapers and am offering my content (at least for the first year) at NO CHARGE. Newspaper can run my articles for a year and decide how their readers like it. However, I do have a track record with the media that spans 30 years. My first radio show (2 hours on KCBS radio in S.F., CA) set an all-time response record with over 3,000 phone calls and letters. From 1980-83, I set response records on over 50 TV/radio stations from S.F. to L.A. 
For example, in 1981, over 900 showed up from 8-11 P.M. during a workday for a lecture on income tax at the Jack Tar Hotel in downtown S.F., Six weeks later, a different group of 600 showed up. Even in little Monterey, CA, over 600 crammed into the Holiday Inn. I had to rent the San Jose and Marin County Convention Centers to hold the crowds. 
When I did my 3-4-hour real estate lectures up and down the coast of CA in 1991-92, an average of 800-1,000 would show up. When I came to Phoenix, AZ from 1992-94 for a 2-year research project on advanced estate planning and asset protection, I had the most popular seminar in town. My monthly column titled "Asset Protection" ran in the AZ legal publication as I tried to educate 7,000 attorneys in AZ. In the real estate industry, starting in 1981, tens of thousands of realtors and real estate investors have attended my live seminars for that specific industry. Today, more people attend my retirement and tax planning seminars in the Maricopa County (Phoenix, Scottsdale, Mesa, Sun Cities...), AZ area than anyone else who presents these topics. In summary, I am usually the most popular speaker in whatever topic or market that I try to educate.—Dr. Harold Wong, www.DrWongInvestorGuide.comharoldwong1@yahoo.com, 480-706-0177.

Our prices are low, our support level is high and we believe our content is the best available anywhere at any price.—Josh Combs, FactsWeekly.com, FactsWeekly@gmail.com, 270-495-7500.

Green Shoot Media is known as the "secret weapon" for boosting revenue at newspapers all over the country. Since we launched five years ago, we've done business with more than 500 newspapers in 49 states, and we're always adding fresh content ideas on our website at http://GreenShootMedia.com.

With the use of BrandPoint's free content, community newspapers can add real value for both their readers and to their bottom line. They have access to the same articles that run in some of the nation's most successful newspapers without the cost of a wire service.—Dave Colling, BrandPoint, dcolling@brandpoint.com, 952-374-5284. 

We have been supporting the newspaper industry for over 65 years and we will continue to do so. As the needs of the market change and evolve to mobile and online options, MultiAd has the tools the community papers can use to help their advertisers compete with the big box stores.—Jill Addy Wright, MultiAd, jaddywright@multiad.com, 309-690-5303.

25+ years of serving community newspapers with the best editorial filler and we love to help you.—Rick Smith, NEWS USA, RSmith@newsusa.com, 703-462-2700.


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