Top Stories

Threatened with permit revocation: 75% Ad Rule

July 11, 2017

There’s been an uptick in recent years of newspapers found in violation of the 75 percent advertising rule, which prohibits Periodicals from running more than 75 percent advertising percentage in more than half the issues in a 12-month period.


Congress to tackle federal tax code

July 11, 2017

Where will the money come from? That is the big question facing the 115th Congress as it tackles the daunting effort to reform the federal tax code. The latest major revision was in the Reagan administration. With scores of exemptions, deductions, write-offs, depreciations and variable rates to calibrate, the code’s revision is not a task for the faint of heart.


Dark clouds dissipate on public notice front

July 11, 2017

The year began with a bang but may end with a whimper.


NNA survey: Newspapers still top choice for local news

June 12, 2017

People prefer newspapers for their local news over TV and the internet, according to a survey conducted for the National Newspaper Association.


Grow circulation with mail sampling, and sell extra advertising as a bonus

June 12, 2017

I continue to get calls and emails on sampling nonsubscribers. This rewrite will attempt to draw a sharper line between the two confusing rules that govern nonsubscriber copy mailing.


House passes comp time bill, Senate now has the action

June 12, 2017

WASHINGTON—Newspaper staffs might soon acquire the ability to earn comp time from those late nights covering elections and waiting for the winning touchdown at a high school game.


NNA’s convention is a place where you can learn and innovate

June 12, 2017

I remember my first National Newspaper Association convention vividly. It was in Atlanta, in 1988. The News-Gazette had been an NNA member for many years, but no one from the newspaper had ever attended the convention. My reason for going was because a major national retailer was building a large store in our town, and the company’s marketing director was speaking at the convention. I felt I needed to hear more about the retailer’s marketing and advertising strategy, particularly as it applied to newspapers.


Maine Legislature overrides governor’s veto

June 12, 2017

We have found a governor whose animus for newspapers might exceed that of New Jersey Gov. Chris Christie’s.


USPS changes uncertain with this Congress

June 12, 2017

Newspapers that are dependent upon the mail, will enter into the summer session of Congress with many unanswered questions about the near future of Periodicals Class Mail.


Periodicals postage advertising standards, measurement

May 3, 2017

With the advent of the new Marked Copy Alternate Process, some corollary questions about advertising and non-advertising measurement have arisen.


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