Publishers' Auxiliary Stories

Publishers’ Auxiliary Digital Edition by E-Type Services

The National Newspaper Association, in partnership with E-Type Services, is making Publishers' Auxiliary available in an interactive online version.

ND weekly helps chamber create TV ad

December 7, 2016

The Crosby Journal took to the streets to help its Chamber of Commerce produce a commercial that promotes its downtown businesses.

 

Warren Buffett & common sense financial strategies

December 7, 2016

Last year, Warren Buffett was ranked the third wealthiest person in the world. He is known as the “Oracle of Omaha” or the “Stock Market King.” A huge key to his massive success is that he looks at the world of money and investing differently than most people. Learn from Buffett’s wisdom, in contrast to the way most people invest.

 

What to do when the next generation doesn’t want the paper

December 7, 2016

Here’s a common scenario that happens at a community newspaper operated for several generations by the same family.

 

In the pages of the Daily Star-Journal, the people stand out

December 7, 2016

In an age when editors are scrambling to do more with less, to cover all the news that’s fit to print with small staffs and shrinking resources, Jack “Miles” Ventimiglia chooses the scenic route and invites his readers along for the ride.

 

Journalists can help Scouts at the National Jamboree

December 7, 2016

Have you ever wanted to go play in the woods and still be in contact with people doing the same thing as you do? The National Boy Scout Jamboree provides that opportunity. During July 19-28, 2017, in Beckley, WV, you could have the time of your life doing what you love.

 

Smartphone apps can provide new revenue

November 1, 2016

Few strategies offer the path to potential future profits for today’s challenged newspapers like mobile: It’s where the eyeballs are. It’s ‘all new real estate.’ If done right, it’s low cost and low risk.

 

Generating New Revenue: Great Ideas

November 1, 2016

“The purpose of the National Newspaper Association’s Great Idea Exchange,” said Robert M. Williams Jr., “is to collect an idea or ideas that you can take home and either generate new revenue or save you money.”

 

Survey: Publishers less optimistic about business

November 1, 2016

Responses to the Fall 2016 Publisher Confidence Survey indicate publishers continue to be encouraged about the short-term future, but are not as confident as they were a year ago. One hundred-twenty five newspaper publishers and executives completed the 2016 Survey with 64 percent of respondents owning daily or daily/weekly newspapers and 36 percent owning primarily weekly publications.

 

Six kids, five days, two papers and one island

October 27, 2016

Take six inner-city urban teens, send them to a remote island village far across the water from the mainland, take away their smartphones; put cameras, pens and computers in their hands—and set them loose to photograph and write about island life—and what do you get?

 

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