Publishers' Auxiliary Stories

Publishers’ Auxiliary Digital Edition by E-Type Services

The National Newspaper Association, in partnership with E-Type Services, is making Publishers' Auxiliary available in an interactive online version.

Beyond the numbers: How to make analytics matter in your newsroom

September 8, 2016

How do you make analytics interesting and useful for a newsroom? As the Columbia Missourian began revamping its weekly report, this was the question we asked ourselves.


Iris Chyi, John Oliver and hundreds of journalists leave me no choice but to write this column

September 8, 2016

Those of you who write columns for a living know what I’m talking about. This is one of those days when I’m not sure what to write. It’s not that I lack subject matter. The options are almost endless, and I don’t have the inclination or space to cover everything in one column.


MO publisher wins Gish award

September 8, 2016

Ivan Foley, a Missouri editor and publisher who has pushed accountability journalism and open government in the face of competition, intimidation and retribution, is the winner of the 2016 Tom and Pat Gish Award for courage, tenacity and integrity in rural journalism, given by the Institute for Rural Journalism and Community Issues.


LA biweekly covers flooding despite losing office and press

September 8, 2016

The resiliency of community newspapers can be found in the simple statement from McHugh David, publisher and managing editor of the Livingston Parish News: “We’re still here. We made it.”

Good circulation numbers require lots of effort

May 9, 2016

Let’s be candid about a trend affecting community newspapers.


News racks: Are they for show or are they for dough?

May 9, 2016

Is a coin rack worth it? One of the more frequent questions I have been asked over the years is, “How many newspapers should a coin rack sell to make it worthwhile?” It’s always a great question without a clear-cut answer, but here are some guidelines that I like to use.


GA twice-weekly fights for its community

May 9, 2016

JESUP, GA—If it is a newspaper’s duty to print the news and raise hell, the Press-Sentinel of Jesup, GA, is answering the call and rattling Satan’s rafters over a proposed coal-ash dump at the county landfill.


Volunteers, community newspaper boost teens’ chances of winning college scholarships

April 5, 2016

They arrived early on a Saturday morning—not the usual hour for teenagers—and found the only open door along the quiet, cavernous hallway of an empty Hickman High School in Columbia, MO. Stomping snow from boots and rubbing chilled hands together, they found us in the media center and sat down, one by one, at the lit computer screen.


Protect your money: 2016 investment markets analysis

April 5, 2016

The first two weeks opening in the U.S. stock market was considered the worst opening two weeks ever.


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