In a rapidly expanding digital universe, maximizing the value of unique content presents a great challenge. For years, publishers have struggled to balance the need to maintain and grow their online news audiences with the desire to assign fair value to their exclusive local content through the use of a paywall. Lee Enterprises — a media company that operates digital and print publications in 50 U.S. markets in 20 states — is taking a new approach to paywalls, and they are partnering with Google to develop the technology.