Classified and Obituaries

Ideas from fellow NNA members on maximizing the efficiency and revenue potential of your classified and obituary pages.

When sensational obituaries go viral: a cautionary tale

February 25, 2016

Wilma Marie Voliva Black was not famous when she died last December at the age of 94 in an assisted living facility near Raleigh, NC, but through her colorful obituary, which went viral after it was published in The News & Observer and online, her life story will continue to play out whenever someone Googles her name.

 

How to write your own obituary

February 25, 2016

It’s a popular assignment in journalism and English classes—write your own obituary. And life coaches sometimes suggest writing your own obit as a way of figuring out how you want to live your life. By starting at the end point—what you want your obituary to say—you can start making sense of what you need to do in life to accomplish your goals.

 

Suicides in your community can no longer be ignored

February 25, 2016

The circumstance is becoming all too common. A student’s death rocks the community, and it’s ruled a suicide. The word spreads like wildfire among coffee shops, shopping centers and any other informal gathering place. Grief support teams are called into schools to meet and talk with students, oftentimes in one-on-one consultations. The death becomes dinner conversation throughout households.

 

Is it an obit or a death notice?

February 25, 2016

“She was married twice and had three children by the brother-in-law of one of her husbands.”

 

New Technology: Obit Revenue

February 25, 2016

I know about newspaper classified obits. My first and most influential boss, Ron Beach, the then classified director at the San Jose (CA) Mercury News, swears he never said what I’m about to tell you. But it was 1978, and I was a new rep at the classified obit desk, and everything around me seemed very important and memorable. My job was to type obits by live dictation onto scan paper on an IBM electric typewriter. It was nerve wracking.

 

Classifieds deserve design attention

January 2, 2013

Years ago, a client publisher boasted that his classifieds section was second only to the big area mall in the number of customers per month.

Getting classifieds noticed on your website

January 2, 2013

Permit me to use a worn cliché recited by my grandmother, and my grandmother’s grandmother, and my grandmother’s grandmother’s grandmother.

Should you allow obits written by family, friends?

Does your paper accept obits written by friends and family of the decedents? If so, Alana Baranick suggests you charge for that space.

The advantage of print classifieds over online

Print classifieds have a distinct advantage over online ads. Richard Clark shows how the key to success in classifieds is volume.

A good online ad placement form will help you compete against free sites

Online classified services like Craigslist have wreaked havoc on traditional print ad sections, but Richard Clark has a strategy that can help.

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