Classified and Obituaries

Ideas from fellow NNA members on maximizing the efficiency and revenue potential of your classified and obituary pages.

Changing the rules of the employment game

January 1, 2020

STAFFING

Have you ever wondered how employment advertising became an “inside sales” job? Easy — it was almost 100% copy in the “old days.” 

Without internet or fax machines, highly trained “typists” took dictation over the phone and typed out the ad on “scanning” paper on their IBM Selectric typewriters. (Younger readers might want to pull up a Google image.) It was fast and easy. 

On the Record: Show the power of your classifieds with these 3 promotions

January 1, 2020

A few years ago, a couple of well-intentioned people started a social media page for local sales. Got old children’s clothing to get rid of? Post it to the site. Got exercise equipment that’s turned into a shirt rack? To the site it goes.

The site grew in popularity. Users of the site liked posting ads for free.

Users of the site, however, need to be aware that they get what they pay for.

5 ways to make your obits a growth driver

October 31, 2018

Obituaries are the most viewed section of the newspaper. Why? Because people’s life stories matter.

When sensational obituaries go viral: a cautionary tale

February 25, 2016

Wilma Marie Voliva Black was not famous when she died last December at the age of 94 in an assisted living facility near Raleigh, NC, but through her colorful obituary, which went viral after it was published in The News & Observer and online, her life story will continue to play out whenever someone Googles her name.

 

How to write your own obituary

February 25, 2016

It’s a popular assignment in journalism and English classes—write your own obituary. And life coaches sometimes suggest writing your own obit as a way of figuring out how you want to live your life. By starting at the end point—what you want your obituary to say—you can start making sense of what you need to do in life to accomplish your goals.

 

Suicides in your community can no longer be ignored

February 25, 2016

The circumstance is becoming all too common. A student’s death rocks the community, and it’s ruled a suicide. The word spreads like wildfire among coffee shops, shopping centers and any other informal gathering place. Grief support teams are called into schools to meet and talk with students, oftentimes in one-on-one consultations. The death becomes dinner conversation throughout households.

 

Is it an obit or a death notice?

February 25, 2016

“She was married twice and had three children by the brother-in-law of one of her husbands.”

 

New Technology: Obit Revenue

February 25, 2016

I know about newspaper classified obits. My first and most influential boss, Ron Beach, the then classified director at the San Jose (CA) Mercury News, swears he never said what I’m about to tell you. But it was 1978, and I was a new rep at the classified obit desk, and everything around me seemed very important and memorable. My job was to type obits by live dictation onto scan paper on an IBM electric typewriter. It was nerve wracking.

 

Classifieds deserve design attention

January 2, 2013

Years ago, a client publisher boasted that his classifieds section was second only to the big area mall in the number of customers per month.

Getting classifieds noticed on your website

January 2, 2013

Permit me to use a worn cliché recited by my grandmother, and my grandmother’s grandmother, and my grandmother’s grandmother’s grandmother.

 1 2

Member Login

Login:
Password:
Email:
Publication:
Web Design LVSYS - Copyright © 2020