National Newspaper Association

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AccuZIP, Inc.

2450 South Shore Blvd, STE 125 League City, TX 77573-2996

AccuZIP Inc., a national software company, provides feature rich solutions to manage Contact Data Quality, Address Hygiene, USPS® Postal Presorting and Compliance and Mail Tracking and Reporting. Since 1992, AccuZIP Inc. has created award-winning, powerful, and robust data quality and direct mail software. AccuZIP Inc.’s many products and services are certified by the United States Postal Service® at the highest level. The company is also an Accredited Better Business Bureau member with an A+ rating and is SOC 2 and HIPAA/HITECH Compliant.

Press Releases

Newspapers raise their IQ with strategic newsletters

Newsletters are a newspaper’s best friend.

They can be reliable, flexible, supportive, interesting and, depending on the situation, an uplifting personality to hang around.

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Growing revenue in times of crisis: donations, memberships & subscriptions

On November 17th, PressPatron is hosting a webinar to share success stories from independent publishers who have achieved high levels of reader support during 2020.

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Maximizing long-term audience revenue

Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy print audience to new digital platforms while retaining their profitability.

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Monetize your digital audience

Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular decline in print demand, and challenges to print delivery continue to mount. Coupled with the significant increase in the demand for news as a product of the pandemic, digital subscription volumes are substantially higher than a year ago for most publishers.

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Electronic paid/requester subscriptions can count as valuable add-ons in certain circumstances

The ability to count electronic subscriptions on the annual postal Statement of Ownership, Management and Circulation, PS Form 3526, has been established since 2012. I have not revisited the subject since then, when a third page was added to the form to make counting possible. 

Newspapers selling e-subs, as commonly abbreviated, wanted to be able to count them on their sworn statement as legitimate proof to advertisers of the additional circulation. NNA worked for three years through various channels to make it happen. 

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Sales Advice: What is the core value of your publication?

Your salespeople are telling your prospects and customers that your newspaper is the best newspaper in town — or if you’re the only newspaper, your newspaper is the best media choice in town. 

They go on to say you have the best customer service in town, but what is your core value? What value do you bring to the marketplace that no one else does? 
What impact does that value have on the prospect, not intellectually, but emotionally? What value do you bring that will compel your prospect to ask you to fix their problems?

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What can we do about declining readership?

Our declining readership is not only fueled by a loss of readers to the Internet—it is a result of a decline in younger readers: those who did not pick up the newspaper habit in their formative years.

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