National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Postal Tips

The National Newspaper Association provides postal consulting services for its members.

We can help with:

  • Interpretations of postal rules
  • Understanding how to enter mail properly
  • Assess steps you may be able to improve slow service
  • Know whether you are eligible for Perodicals permits
  • And unsnarl a host of other conundrums that arise when newspapers (and their shoppers/TMCs) are in the mail

Consulting assistance is a member-benefit. Membership includes a subscription to Publishers’ Auxiliary, featuring the monthly column, Postal Tips. 

What we can do to help our out-of-town subscribers receive the print edition faster

Nov 1, 2021

Our circulation people hear it all the time: “I haven’t gotten my newspaper for three weeks.” “I got two editions the same day.” “Some weeks it takes three days; sometimes ...

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Is the mail still the best distribution option for community newspapers?

Oct 1, 2021

The past 18 months have not been happy ones for the U.S. Postal Service and its customers. Delivery service, particularly for out-of-county newspapers, has been alternating between mediocre and outright ...

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Advertising measurement rules from DMM and Customer Support Rulings compiled

Sep 1, 2021

Rules concerning ad measurement are shared below, with citations from the Postal Service Domestic Mail Manual (DMM) and Customer Support Rulings (CSRs). 

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Most efficient newspaper and shopper mail could escape the worst of a harsh rate case

Jul 1, 2021

An extreme second rate case this year by new leadership in the Postal Service is bad news all around, if approved as proposed for August 29, 2021. However, if implemented, the most efficient mail would ...

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Gaining new subscribers through sampling

Jun 1, 2021

A good way to increase your mail subscriptions is by sending sample copies of your newspaper to non-subscribers letting them see what they’re missing by not regularly reading the paper. Many publishers ...

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Must-do list for printing/mailing plants

May 1, 2021

Newspapers, share this with your printer/mailer

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Ready or not, Seamless Acceptance for Full Service Mailers is coming

Apr 1, 2021

Now, it appears that all Full Service mailers entering currently through their local BMEU, likely their local post office, will be verified using only automated sampling and verification processes beginning ...

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Postal Q&A: COVID subscriber/requester expiration extended

Mar 1, 2021

Sample large number on small circ pubs

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Postal Q&A: What are the steps to take when merging 2 smaller papers into 1?

Feb 1, 2021

NNA members jump hurdles while USPS handles surge in packages. 

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