IciMédias Goes Live on AdWorks® Ad Management Solution

Mar 14, 2018

News-Net Inc. is pleased to announce that iciMédias has selected AdWorks advertising management solution as a preferable software to manage operations of all 21 weeklies based in Québec. All publications went live on AdWorks within six weeks, making the transition successful for the newspaper group.

“The management of a newspaper's operations is complex today. AdWorks does the job at a very reasonable price, efficiently, with modern tools for our customers and all our services,” says Renel Bouchard, President of iciMédias Inc.

The installation of AdWorks 5.6 was selected to modernize the operations process, improve the print sales process and leverage live reporting to maximize team workflow. IciMédias has implemented AdWorks for advertising management, customer and order management, billing and accounts receivable as well as reporting for all the company’s publications. The centralization of information on AdWorks allows the various publications to integrate and share information across the business and to provide reliable service to customers.

“Publications across the US and Canada leave millions on the table by being inefficient. That’s why we listened to our customers needs and made AdWorks 5.6 the most powerful solution available for newspapers and publications,” says Melissa Stolarz, Business Analyst at News-Net.

AdWorks is designed to bring an intuitive workflow to each newspaper which is why it was a simple decision for iciMédias to integrate AdWorks with MyAdflow self-service portal. The combination of solutions provides a seamless workflow between sales and production across the entire group. MyAdlow self-service portal also provides a supportive customer experience for advertisers.

“It’s wonderful to see the initiative and innovation that is taken by iciMédias, they have been a great partner to work with. We’ve helped them create an innovative, sustainable service that supports their role in today’s community media,” says Khymn Glover, Managing Director at News-Net.

About AdWorks

AdWorks® is designed to bring an intuitive workflow to each newspaper. AdWorks® is compatible with MediaCRM, MyAdflow, Adobe InDesign and PAGE director series.

About News-Net Inc.

News-Net is a trusted partner and software service provider for newspapers and publications across Canada, the United States and the Caribbean since 1984.