Industry research/Readership Survey

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through annual research conducted in partnership with Susquehanna Polling and Research. NNA often creates house ads, promotions and presentation materials from its research for members to use in their communities. Highlights of NNA’s research can be found in the About community newspapers section of this website. Most recent survey results here.

Content for member papers and websites

NNA provides its members with content they can reprint in their papers or on their websites. This content includes First Amendment columns or editorials from the Freedom Forum, available weekly. 

NNA’s best and brightest publishers have made the Great Ideas session of the Annual Convention a huge hit for more than a decade. These terrific success stories, along with other great ideas we find throughout the year, are available to NNA members 24/7. And, members are encouraged to submit and share their great ideas at any time to grow this valuable resource.

House ads

Promote your community newspapers with these customizable house ads. NNA has produced a series of house ads based on our latest market research. House ads from other sources are also presented.

Job exchange

NNA's Job Exchange is your one-stop shop for all your employment needs--post help wanted ads, view openings at newspapers across the country or post your resume if you're in the job market. Manage your employment needs on your own time--24/7 and your ads are posted immediately.

Making News

This guide will provide the people and companies that send you news releases the basics of working with your editor. It answers the basic questions about
how news makes it to print, how to contact a newspaper and how to present one's information.

Media kit template

Research commissioned by the National Newspaper Association shows that, unlike some larger market newspapers, the future of community newspapers is strong. To assist member newspapers get this information out to prospective advertisers, NNA has created components for a media kit that members can download and customize for their markets. Download a copy here.

Publishers' Auxiliary (Pub Aux) is the only national publication serving America's community newspapers. First published in 1865, Publishers' Auxiliary is also the oldest newspaper serving the newspaper industry. 

Pub Aux Live! is a webinar series designed to help community newspapers enhance revenue streams and save on operating costs. Attend a live webinar or view archives of past programs. Are you providing a webinar or know of one that might be of interest to NNA members? Email Associate Director Kate Richardson

Serial Stories

NNA members can take advantage of free serialized story through the Reading Across the Nation campaign through cooperation between the National Newspaper Association Foundation and the Missouri Press Association. The goal is to have young readers across the nation reading inside their community newspapers. NNA newspapers may use the current serialized story by downloading it using the download code: nnaread. 

Tools, help and training on the internet

The internet has a vast number of free resources that can be of use to community newspaper publishers, editors, advertising staff, photographers — everyone involved in producing quality community newspapers. NNA staff has found and organized these links and resources for member use, 24/7, so members don’t have to spend hours or days scouring the web for these resources.


Find a link here that no longer works? Or know of links we should add here? Let us know.

(Member login required) Annual readership survey confirms community newspaper readers are voters

August 29, 2019

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country once again validated that point. 

USA Today delivers new digital edition experience

January 14, 2020

Tecnavia is foundation for new web & mobile app print replica editions

Burnsville, Minnesota — Tecnavia announced that USA Today is now publishing revamped and modernized digital print replica editions of their daily USA Today newspaper, USA Today Sports Weekly and specials. Based on Tecnavia’s NewsMemory technology, the new editions provide a cross-platform reading experience via web browser and mobile apps.

Heidelberg reports successful year for Print Media Center Atlanta with over 1,000 visitors in 2019

January 14, 2020

KENNESAW, Georgia –  In 2019, Heidelberg’s Print Media Center Atlanta (PMC Atlanta) educated, trained, and supported nearly 1,000 printers through events, trainings, and demonstrations. PMC Atlanta is the home to Heidelberg’s North American headquarters and is the largest print demonstration center outside of Heidelberg, Germany. PMC Atlanta has partnered with and attracted customers worldwide — focusing particularly on North America.

TownNews to launch Data Insights, a powerful new way for media companies to analyze and profit from their data

January 14, 2020

MOLINE, Illinois — Media organizations are awash in data: audience and editorial data from content management systems, traffic reports from Google Analytics, programmatic advertising revenue reports, user data from circulation systems. ... The list goes on and on. The challenge lies in making sense of it all, and using it to grow revenue, audience and engagement.

SaltWire Network chooses Brainworks ad workflow management solution, Xpance

January 14, 2020

SAYVILLE, New York — Brainworks Software is proud to announce that SaltWire Network has chosen Brainworks ad workflow management solution, Xpance, to provide standardized production workflows for print and digital advertising.

Pulp Nonfiction: Newsprint market predictions

January 1, 2020

Crystal ball 2020: newsprint market predictions

My grandfather was both a farmer and a pilot, and understanding the weather was important for both of those occupations. As a kid, I was fascinated by his explanations of the various cloud formations and winds, as well as what each meant for the weather that was headed our way. 

The newsprint market isn’t quite as complex as weather systems, but there are still signs we can look at to see what they say about the future. 
All of the industry insiders I spoke with for this column agreed to share their predictions on a condition of anonymity, a practice that I’m sure all publishers reading this will appreciate. 

VoicePort announces new analytics product to help reduce customer service costs, review key KPIs & operational metrics

December 13, 2019

VoicePort, LLC, a leading provider of automated, customizable and integrated customer service communication solutions for publishers, has announced the release of a new product to help circulation professionals reduce costs and save time with results in real time: analytics. 

The analytics combine all customer data from inbound calls activity into one fully integrated user-friendly dashboard for smarter insights into customer trends.  This will help circulation professionals who use the CircPort IVR to stay ahead and make better, faster decisions. 

Co-authors of Introduction to Graphic Communication, John Parsons and Harvey Levenson, exhibited customized versions of Clickable Paper training books at PRINTING United.

IntuIdeas debuted customized interactive training books at PRINTING United; AlphaGraphics becomes first adopter

December 13, 2019

BAINBRIDGE ISLAND, Washington — Stemming from its 2018 book, Introduction to Graphic Communication, IntuIdeas launched its customized versions at PRINTING United in Dallas.

AlphaGraphics became the first user of this product, taking versions of the original 2018 book that applied to AlphaGrapics’ specific training needs for its own stores and franchises across the nation. These printed books that provide multimedia interactivity via Ricoh’s Clickable Paper app are being further personalized with AlphaGrapics own branding and logo.

Global Ad Distribution announces executive appointments

December 13, 2019

LAS VEGAS, Nevada – Global Ad Distribution, the publishing industry’s leading expert in TMC and alternate home delivery solutions, is proud to announce two new executive appointments:   

Nick Adolphson, manager of Riddle Press, pictured

Riddle Press now offers high-quality, short run packaging with Heidelberg’s Versafire EP

December 13, 2019

Kennesaw, Georgia – Riddle Press, a family-owned wholesale company in Beaverton, Oregon, is entering the short-run packaging market thanks to the Versafire EP from Heidelberg.


As a primarily litho shop, Riddle Press was struggling with the capabilities of producing high-quality short-run packaging work for customers. According to Nick Adolphson, Manager of Riddle Press, “Like all other commercial printers, we’re eager to expand our capabilities into packaging – specifically low quantity packaging jobs. The Versafire EP came to us at just the right time and at an extremely competitive cost. We’re now able to offer our customers short run packaging jobs thanks to the Versafire’s ability to support 24-point stock.”

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