Pub Aux Live Programs

The National Newspaper Association brings community newspapers revenue-generating ideas.

Pub Aux Live features publishers, editors, ad directors and others, with proven and workable ideas to increase revenue and help you build a stronger company in a question and answer format.


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The Minefield that is Political Advertising: 20 ideas to maximize revenue in 2020

About the program: Now is the time to develop materials designed to help you maximize revenue in the 2020 election cycle. Attendees will receive a variety of handouts designed to spur creativity among their ad reps and generate ideas in the newsroom that will lead to greater profits.  

Adobe InDesign® for Beginners

About the program: Adobe InDesign® can be helpful for a multitude of projects. Publishers' Auxiliary Managing Editor Kate Richardson has been using Adobe InDesign® for 14 years to design newspapers, advertising, marketing materials and graphics.

Time for a Switch? How Community Newspapers Can Use USPS’s New Electronic Payment System

About the program: Looking for the convenience of an electronic transaction that moves money from your account when it is needed, rather than sitting in a postal trust account? USPS's new Electronic Payment System may be for you. Hear Donna Paris, USPS Business Mailer Support expert, and Interlink's Brad Hill explain how EPS works. If you currently use the USPS CAPS account option, this webinar is a must for you because CAPS is about to go away.

5 ways to grow obits today: Keep obits as a traffic driver

About the program: For most publishers, the obituary category is a huge traffic driver and an important classified revenue stream. With insights across the 1,500+ newspapers that work with Legacy.com, Ron Speechley has started to see a decline in obituary volume nationwide. Based on his popular Flash session at the 2018 convention in Norfolk, Speechley will share his top five tips to grow your obit section. Whether you work with Legacy or not, this session is designed to provide publishers with information to navigate the issues and grow obit revenue. 

Promoting Your People: Let the community know about your newspaper's staff

About the program: If you are seeking ways to inform your community about the people on your staff who cover the news, then this section developed by Jill Denning Gackle and her staff is for you. Go behind the lens to find out how this came together and how you can do something similar for your community and staff.

Protect Your Content: Learn about copyright laws to protect your media company

November 8, 2018

About the program: A new way for community newspapers to protect their content from infringers by registering their copyrights is now available from the U.S. Copyright Office. Streamlined, online, and on point, this new process will be explained by Erik Bertin, Deputy Director of Registration Policy and Practice, with guest moderator Matt Paxton, NNA’s Government Relations Chair.

Newspaper Libel: Why it's important to have the right libel insurance

October 11, 2018

About the program: It's important to have the right coverage when it comes to your libel insurance. Steve Thomas with Walterry Insurance Brokers,  provided answers as to what it takes to properly protect your business when it comes to libel suits.

Newspaper Safety: Protecting Your People

August 9, 2018

About the program: Newspaper safety has to encompass a wide variety of factors; from worker safety and emergency preparedness to compliance with federal and local ordinances, all the way to violence avoidance. It's important to keep one's employees safe and being prepared is a big first step. Join us for a look at how to create a safer working environment for your employees.

Graduation Section: A moneymaker for your newspaper

July 12, 2018

About the program: Graduation time in most communities is a special time for the students and their parents. It can also be a revenue generator for community newspapers. The Aledo (TX) Community News developed a strong graduation section that's sure to engage your readers and generate the revenue needed to pay for itself and then some.

Newsprint Expense Controls

June 14, 2018

About the program: Newspaper publishers and owners need to know what moves they can make to remain financially viable if the preliminary newsprint tariffs become permanent. Do you make deeper cuts in expenses or do you find ways to increase revenue or should it be a combination of both? You must mitigate any further damage to your operation. Caution should be taken when it comes to implementing changes. The key is to cause the least amount of disruption. Also, learn where we are in the tariff process.

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