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Creative Data Services (CDS) and ONEcount CDP announce partnership to leverage valuable publisher data

This week ONEcount announced a new partnership with Creative Data Services, Inc. (CDS). The new partnership will enable CDS clients to consolidate disparate audience data, derive insights and reach intelligent ... January 16, 2019

ProImage centralizing production for organizations and helping publishers streamline operations

ProImage is wrapping up a workflow project with the Brunswick News, Moncton, Canada, that is installing NewsWayX automated workflow to streamline production. Edition plans are created to easily ... January 16, 2019

News-Net Inc announces upcoming release of AdWorks 2019 with new features and platform updates

Oakville, Ontario - AdWorks 2019, part of the News-Net Inc. company software portfolio, is positioning newspapers for success with a 2019 update in March of this year with expected new features, tools ... January 16, 2019

Facebook Branded Content: What media organizations need to know

WHAT IS BRANDED CONTENT? Facebook says: Branded content is a form of advertising that can be hard to define and is continuously evolving. At a high level, it's when media companies work with advertisers ... January 16, 2019

New launch a game changer for special section revenue

Portland, OR & New York, NY – Metro Creative Graphics, Inc. and Pulse Research have joined forces to offer publishers a targeted solution for increasing special section revenue. Pulse Teasers ... January 16, 2019

ECRM and Southern Lithoplate announce new LifeXtender program for adding years of performance to older and out-of-warranty ECRM CtP devices

NORTH ANDOVER, MASSACHUSETTS AND WAKE FOREST, NORTH CAROLINA – Citing the dilemma facing newspaper printers who need to replace their old, out-of-date CtP devices, yet have a freeze on capital spending, ... January 14, 2019

Digital First Media selects Tecnavia’s eEdition & apps

Implementation at 27 publications already underway January 14, 2019

5 ways to grow obits today: Keep obits as a traffic driver

About the program: For most publishers, the obituary category is a huge traffic driver and an important classified revenue stream. With insights across the 1,500+ newspapers that work with, Ron ...

Time for a Switch? How Community Newspapers Can Use USPS’s New Electronic Payment System

About the program: Looking for the convenience of an electronic transaction that moves money from your account when it is needed, rather than sitting in a postal trust account? USPS's new Electronic Payment ...

Congress stays out of FOIA fray

Congress declined to intervene in a Freedom of Information Act dispute between a South Dakota newspaper and the grocery industry in December when the 2018 Agriculture Improvement Act—the farm bill—cleared ... December 27, 2018

NNA works to have weeklies included in publication rule

Keeping notices in newspapers about agricultural job opportunities is important for U.S. workers, the National Newspaper Association told the U.S. Department of Labor in December. December 27, 2018

‘I’ve seen some pretty amazing things during my time with NNA’

If you have been affiliated with NNA over the past 33 years, it is likely you know Stan Schwartz—or at least you know his name. Stan is the man who has patrolled conferences and press outings, camera ... December 27, 2018

Classifieds 2019: Hidden Revenue

There is no magic solution to growing classifieds these days. It takes understanding your local marketplace and basically providing what it wants. Isn’t our job with classifieds to bring buyers and ... December 27, 2018

Full load or half-load

Greg used to help his uncle sell and deliver firewood on weekends. No doubt, that influenced one of his first phone calls when he started selling advertising for his local newspaper. His prospect asked, ... December 27, 2018

BBB launches consumer reporting service

The Better Business Bureau announced the launch of its latest consumer reporting service, BBB AdTruth, an online tool that empowers everyday shoppers to identify advertisements that appear to contain claims ... December 27, 2018

For the coming year: Thoughts about classifieds, Craigslist and BIG fish

WE ALL KNOW that classified pages in community newspapers have diminished, although not as much as they have in metro newspapers. December 27, 2018

Selling print advertising, or anything else, is as simple as 1, 2, 3!

One. Become the client’s “business partner” and not just another salesperson. Create a solid one-on-one relationship with the buyer centered on mutual trust, caring about the client’s ... December 27, 2018

Non-deliverable charges to nonsubscribers or nonrequesters reduced by postal-addressing rule change long sought by NNA

Periodical newspapers which mail copies to nonsubscribers or nonrequesters using specific addresses are in for some relief from burdensome Address Changes Notices (PS Form 3579, usually on a yellow sticker). ... December 27, 2018

10 advertising sales resolutions to make for the New Year

These resolutions will make every salesperson and their publications even better. This is the goal. The bottom line is to push every publication in front of their media competition and give it a stronger ... December 27, 2018

Use editorial page to nurture relationship with readers

You’re fresh off an election season. If your experience is like any other newsroom, you’ve likely been challenged on many fronts. Why did my opponent’s press releases receive higher billing ... December 27, 2018

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