Community Newspaper News

ND weekly helps chamber create TV ad

December 7, 2016

The Crosby Journal took to the streets to help its Chamber of Commerce produce a commercial that promotes its downtown businesses.

 

Selling Against Social: Digital Traffic

December 7, 2016

How do you or your sales staff respond when posed with the dreaded, “We rely on social media for our advertising” or “We don’t have any budget for print this year” objections? If you’re like a lot of newspaper sales representatives these days, you might respond with a blank stare, or maybe the classic tuck your tail and run approach. Instead of those failed responses, embrace the objection, and tackle it with these three steps.

 

Despite massive flooding, NC papers print on

December 7, 2016

When North Carolina Gov. Pat McCrory interrupted a soggy North Carolina State University football game to declare a state of emergency Oct. 8, circumstances got real for residents and businesses in low-lying areas from the coastal plain to the Sandhill region in the south central part of the state.

 

Learning what I can from really smart people

November 1, 2016

I live a charmed life. Recently, I spent four days with nine of the top newspaper experts in the business, along with journalists from 22 states at The Newspaper Institute in Knoxville, TN.

 

Around the legal world in 30 minutes

November 1, 2016

A major topic on many conference attendees’ minds is the new overtime rule finalized by the U.S. Department of Labor last May and set to become effective on Dec. 1, 2016. When the final rule becomes effective, the standard salary threshold will increase from $23,660 to $47,476 per year. Employers will be able to count non-discretionary bonuses and commissions toward as much as 10 percent of the standard salary threshold.

 

What’s old is new again

November 1, 2016

M

y flash session focused on newspapers returning to the basics: engaging readers, maintaining and building circulation, helping support single-copy sales and reducing subscriber churn.

 

‘We specialize in human-interest stories’

November 1, 2016

Growing up on the business end of newspapers, Derby Jones never dreamed he’d spend his adult years attending local events as a reporter, taking photos and writing stories for a small, hometown weekly. But that’s what you do when you are the owner and publisher of a young, hyper local newspaper. He has embraced the challenge, and he’s all in.

 

Keeping an eye on trends and issues

October 27, 2016

At The Rural Blog, we watch events and issues, but we also watch trends and ideas in rural America—especially those that offer opportunities for localizing stories. We’ve had several examples lately.

 

You get respect for what you ‘deliver’

October 27, 2016

This month’s featured topic for Publishers’ Auxiliary is “how to get recognition for your paper.”

 

Give readers a reason for reading Speak Out

October 27, 2016

Your newspaper is the mirror, advocate and spirit of the community it covers, and what can be more interesting than that?

 

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