Collections & Subscriptions
Ideas for effectively collecting subscription fees and promoting renewals.
Survey: Circulation slipping at some community newspapers
May 4, 2018
There’s no way to put a positive spin on the news this year about the circulation at community newspapers. Half of those who responded to a recent survey said their circulation is shrinking.
Getting your paper into the mail can be cost effective
May 4, 2018
When I was first introduced to Periodical Mail in 2009, my head was spinning. How on Earth were we going to organize tens of thousands of subscription requests across several different publications? This is the first task I was charged with. It took a great deal of discipline, learning as we went, and dedication. But we did it. And we never looked back.
Thoughts about the pricing of paid circulation newspapers
May 4, 2018
JUST HOW MUCH does the price of a subscription affect circulation numbers?
Partnering with others can help manage circulation costs: Sustainability
May 4, 2018
I recently joined Casa Grande Valley Newspapers Inc. as their circulation director after 24 years with Gannett. I’ve worn more than a few circulation hats over the years and have seen our business change in many ways. Like many newspapers, family run and corporate, we are the victim of falling circulation because of instant news made available on so many digital platforms.
Norwegian newspapers see circulation growth
October 16, 2017
Norway is a newspaper-loving country; its 5 million people sustain 227 newspapers, most of them local and regional. After years of steady decline in circulation and subscriber numbers, Norwegian newspapers finally seem to have turned the tide. The industry’s problems are not solved, not by far, but the introduction of digital subscriptions gives reason for optimism. In fact, 2016 was the first year in more than a decade without a worrying decline in the number of local newspaper subscribers, and 2017 is proving to be a year of industry growth.
Survey: Building circulation takes a lot of effort
May 3, 2017
Community papers are beginning to see some circulation shrinkage, prompting renewed efforts to attract new readers.
Free distribution could be key in improving circulation
May 3, 2017
Here is a common scenario, using a fictitious newspaper as an example.
Promote your paper to build circulation
May 3, 2017
Peer Pressure—There are no original ideas in promoting newspapers. Usually they are just variations and expectations of something previously done by someone who stole it from someone else. Here is one I stole from the local PTA.
Circulation is going to the dogs Growth Ideas
May 3, 2017
Quincy isn’t your typical newspaper carrier. Watch him at work and you’ll quickly notice he walks on four legs rather than two.
Delivery is a proven value added to every newspaper
May 9, 2016
It is a rare newspaper whose single-copy sales exceed home delivery. Delivery is a tremendous value added to the newspaper. And with this in mind, better delivery just makes sense and dollars, when considering what poor delivery does to subscriber churn.
