Collections & Subscriptions

Ideas for effectively collecting subscription fees and promoting renewals.

Norwegian newspapers see circulation growth

October 16, 2017

Norway is a newspaper-loving country; its 5 million people sustain 227 newspapers, most of them local and regional. After years of steady decline in circulation and subscriber numbers, Norwegian newspapers finally seem to have turned the tide. The industry’s problems are not solved, not by far, but the introduction of digital subscriptions gives reason for optimism. In fact, 2016 was the first year in more than a decade without a worrying decline in the number of local newspaper subscribers, and 2017 is proving to be a year of industry growth.

Survey: Building circulation takes a lot of effort

May 3, 2017

Community papers are beginning to see some circulation shrinkage, prompting renewed efforts to attract new readers.

 

Free distribution could be key in improving circulation

May 3, 2017

Here is a common scenario, using a fictitious newspaper as an example.

 

Promote your paper to build circulation

May 3, 2017

Peer Pressure—There are no original ideas in promoting newspapers. Usually they are just variations and expectations of something previously done by someone who stole it from someone else. Here is one I stole from the local PTA.

 

Circulation is going to the dogs Growth Ideas

May 3, 2017

Quincy isn’t your typical newspaper carrier. Watch him at work and you’ll quickly notice he walks on four legs rather than two.

 

Delivery is a proven value added to every newspaper

May 9, 2016

It is a rare newspaper whose single-copy sales exceed home delivery. Delivery is a tremendous value added to the newspaper. And with this in mind, better delivery just makes sense and dollars, when considering what poor delivery does to subscriber churn.

 

You can teach a new dog old tricks

May 9, 2016

My wife, Connie, and I decided to enjoy some Cuban sandwiches while traveling through Ft. Myers, FL, last March. We had managed to find a parking place downtown and had just sat down at an outdoor table when I saw a man and his dog.

 

41% of U.S. news consumers could be persuaded to purchase digital newspaper subscriptions

May 9, 2016

Contrary to public perception that consumers are unwilling to pay for digital news subscriptions, a new survey and related Newspaper Paywalls and Digital Subscriptions research report from MECLABS Institute indicates that 41 percent of news consumers are in fact not completely opposed to paid digital subscriptions, and 19 percent are open to their purchase.

 

Good circulation numbers require lots of effort

May 9, 2016

Let’s be candid about a trend affecting community newspapers.

 

News racks: Are they for show or are they for dough?

May 9, 2016

Is a coin rack worth it? One of the more frequent questions I have been asked over the years is, “How many newspapers should a coin rack sell to make it worthwhile?” It’s always a great question without a clear-cut answer, but here are some guidelines that I like to use.

 

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