Industry Research

The National Newspaper Association monitors, evaluates and analyzes trends affecting the community newspaper industry through various forms of research. The Community Newspaper Readership Survey is conducted by Susquehanna Polling and Research. Results of the most recent survey are available here. An NNA members-only version is available here.

Focus group feeds positive ideas into newspaper

April 9, 2018

Oooooo, I got my feelings hurt last fall. As hard as I tried to not dive deep into a pity party, I must admit, I was teetering on the edge.

Health of daily newspapers compared to non-daily papers

April 9, 2018

I’ve noticed a definite trend lately. It might be related to the increased number of industry activities I’m involved in these days, or perhaps it’s just one of those things that can’t be explained. Whatever the reason, I’ve been getting a lot more email over the past few months.

NNA survey: Newspapers still top choice for local news

June 12, 2017

People prefer newspapers for their local news over TV and the internet, according to a survey conducted for the National Newspaper Association.


Publisher confidence survey

September 28, 2016

The Annual Publisher Confidence Survey is available for participation from newspaper owners and executives. The Survey asks eleven questions that provide direct feedback from publishers on revenue, profit, and other current trends in the publishing industry.
The Survey takes only a few minutes to complete, and results are provided immediately so publishers can see how others are responding. 
To take the Publisher Confidence Survey click here.

NNA survey: Small town residents depend on their community paper

February 3, 2014

Two-thirds of residents in small towns across America depend upon their local newspaper for news and information, according to the National Newspaper Association’s most recent newspaper readership survey.

Survey: Community papers still tops for local news

February 25, 2013

Community newspaper readers, surveyed recently, still say they prefer their local papers for getting their news and information. The survey was conducted in small U.S. towns and cities where the circulation size of the local newspaper was 15,000 or less.

10 reasons why you should advertise with community newspapers

5 reasons why you should advertise with community newspapers

Advertise with community newspapers - Trifold

2012 Community Newspaper Readership Survey

February 25, 2013

The purpose of the 2012 NNA Community Newspaper Readership Survey was to continue to examine public attitudes, perceptions, and readership of editorial and advertising contents in local newspapers in small communities across the United States. Center for Advanced Social Research (CASR) of The Reynolds Journalism Institute and Missouri's School of Journalism completed 584 telephone interviews (using both landline and cell phone numbers) with adults aged 18 or older that lived in areas where the circulation size of the local newspaper was 15,000 or less on behalf of NNA in October and November 2012.

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