Guides for enhancing and extending your resources for reporting, editorial, photojournalism and other content generating areas.

Connect with readers; deliver for your community

February 12, 2018

The new year is under way, and we’ve all made our resolutions—right? For those who are a bit tardy, here’s one more to add to your list: Find time and ways to connect with your readers.

Adventures in column writing

December 28, 2017

My newspaper career began soon after high school. Articles I wrote at 18 and 19 make me cringe today, but I view them as part of the process of getting better.

Quality is king when it comes to successful digital publishing

December 28, 2017

The Fourth Annual Digital Publishing Survey fielded by Data Conversion Laboratory Inc.  and Bowker attracted more than 1,000 publishing professionals, and the results reveal consistent trends—most notably that content quality and accuracy after a digital conversion are still top concerns. For example, 86 percent of respondents felt that editing and copy editing of e-books was just as important as for print books.

Focus groups can change the way you create your newspaper

October 16, 2017

I guess it comes with experience (that sounds better than “age”). In the “old days” when I visited a newspaper, it was almost always related hardware, software or some other type of technology. These days, it might be just about anything.

5 lists of 5 great newspaper names

October 16, 2017

“You don’t forget it.”

Ad tax fight heats up

October 13, 2017

We are fighting an advertising tax.

A checklist for evaluating coverage of sensitive issues

September 13, 2017

Editors are regularly challenged with making uncomfortable news decisions. To be certain, there is no universal right or wrong call on whether to publish a story. Several factors might be in play, including community norms.

Does your newspaper have a motto or a slogan? Do you know the difference?

September 13, 2017

Mottoes, slogans and marketing pitches were common in the days when most big newspapers had competition, as they tried to give themselves a distinguishing character. As the big newspaper markets became monopolized, there was less need for them, but now, when every information source competes for audience with every other source, even in small towns, slogans and mottoes are worth reviving, and some papers are doing it.

This time, privacy outweighs right to know

August 23, 2017

Public records are the foundation for reporting a range of stories important to your readers.

Creating an online poll

August 23, 2017

While meeting with publishers one-on-one at conventions, the conversations run the gamut of running a newspaper or newspaper group. Over a recent weekend, while at a newspaper association convention in Oregon, publishers arrived at our scheduled meetings with questions about structuring groups, designing pages and increasing revenue, among other topics.

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