Guides for enhancing and extending your resources for reporting, editorial, photojournalism and other content generating areas.

Trust in the media at historic low

April 12, 2017

Trust in “the mass media, such as newspapers, TV and radio” in polls taken by the Gallup Organization was at 32 percent last year, the lowest ever—and was significantly lower than the 40 percent recorded in 2015. Rural newspapers have often presumed that such trends don’t affect them, because they’re in closer touch with smaller communities, where readers know the people at the paper. That is not as safe an assumption as it once was, based on some events, trends and issues we’ve reported lately in The Rural Blog.


Administration change will bring big changes in your area

March 13, 2017

Big changes in Washington will mean big changes in your county, and we’ve been covering them on The Rural Blog.


A visit with Buckeye State newspapers cures my winter ‘funk’

March 13, 2017

Convention season is an interesting time in the life of a speaker. Most years, I’ll travel directly from one convention to the next between late January and June. Some years, the travel doesn’t slow until July or August.


Broaden the definition of big projects

March 13, 2017

Strike up a newsroom conversation about big projects, and the mind-set often focuses on an in-depth series that can take weeks to research and write, and then will be published over multiple days. Newsrooms should strive to do those projects, even if it’s done only once a year.


Editorial writers don’t have to face the hate alone

March 13, 2017

Amailto:Stebbins-C@mssu.edure you a community journalist who writes meaningful, at times controversial, editorials or columns, thereby putting your neck on the public chopping block?


Getting your advertisers on-board with syndicated content

March 13, 2017

Chances are you are already utilizing some syndicated material, which can run the gamut from news sources to TV listings and on to general-interest editorial articles and sections, recipes, puzzles, art and more. How and when you offer these items for sponsorship by potential advertisers can expand your reach, increase your professional footprint and boost your bottom line.


Red Flags: Watch for them to prevent ‘fake news’ from getting on your pages

March 13, 2017

If this hasn’t happened at your newspaper, chances are it will.


Use of syndicated content remains steady Good Coverage

March 13, 2017

The amount of syndicated content used by community newspapers has stayed fairly steady, according to a non-scientific survey done by Publishers’ Auxiliary.


Meeting deadline! Learning to get along at crunch time

January 5, 2017

A few years ago, I spent several days with a newspaper in Tennessee. They were converting from an editorial workflow based on QuarkXPress to InDesign and asked if I would be on hand when they sent their first issue using the new system to press. There wasn’t much for me to do while the staff cranked out pages. I was simply there to look over the PDF files before they went to press.


Trump presidency promises big things

December 7, 2016

Rural votes played a big role in Donald Trump’s victory, and he plans some big changes that will have a big impact in rural communities.


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