National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Janet DeGeorge

Janet DeGeorge is president of Classified Executive Training.com for the past 20 years and has over 400 newspaper customers. She excels in redesigns, print/online synergy programs, new easy rates, and of course training sales reps and classified managers. Contact her at her personal email janetdegeorge@aol.com

Classified post COVID: 5 things to do this summer to build back your classifieds

1. EMPLOYMENT ADVERTISING START OUTBOUND CALLING NOW — your unemployment rate is back to normal and EVERYONE IS HIRING. If you don’t have a JOBS banner, get one in your paper now. 

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2021: SAVE YOUR CLASSIFIEDS with these simple ABCs

Selling a product by saying EVERY reader will see it before they even see the front page is a HUGE advantage. 

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Modernize your Classified section by adding more to read

Adding quality editorial to your classified categories is the next step in growing your Classified revenue.

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