National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Pub Aux Live! Newspaper Sampling

Jul 8, 2021

Join this educational session for a sampling how-to. Our panel of postal experts will answer all your questions.

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Local Journalism Sustainability Act reintroduced by Kirkpatrick and Newhouse with new eligibility limitations

Jul 1, 2021

The bill would create tax credits for three purposes: to reimburse newspaper subscribers up to $250 a year, to provide for some newsroom payroll grants and to give small business advertisers reimbursement ...

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Most efficient newspaper and shopper mail could escape the worst of a harsh rate case

Jul 1, 2021

An extreme second rate case this year by new leadership in the Postal Service is bad news all around, if approved as proposed for August 29, 2021. However, if implemented, the most efficient mail would ...

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Gaining new subscribers through sampling

Jun 1, 2021

A good way to increase your mail subscriptions is by sending sample copies of your newspaper to non-subscribers letting them see what they’re missing by not regularly reading the paper. Many publishers ...

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HR3076 would allow newspapers 50% sampling

Jun 1, 2021

The PSRA, HR 3076, would provide newspapers a concrete benefit: it would allow more mailing of sample newspapers to nonsubscribers. Presently, publishers are permitted to use sampling for recruitment of ...

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After 70 years (and counting) Larry Hiatt is not ready to give up on newspapers

May 1, 2021

Hiatt is also not adept at slowing down. His latest venture was purchasing the Cherokee County News-Advocate in Baxter Springs, Kansas, a newspaper he and his wife, Sharon, started in 1998 under the banner ...

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This special section is guaranteed to attract younger readers in your market!

Apr 9, 2021

It’s no secret that attracting younger readers, especially the 20-35 crowd, has never been an easy sell for newspapers.  Jane Ashley Pace, publisher of The Oldham Era in Lagrange, Kentucky, ...

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DMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber Success for Publishers

Mar 16, 2021

DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...

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Newspapers raise their IQ with strategic newsletters

Dec 1, 2020

Newsletters are a newspaper’s best friend. They can be reliable, flexible, supportive, interesting and, depending on the situation, an uplifting personality to hang around.

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