National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
Circulation
After 70 years (and counting) Larry Hiatt is not ready to give up on newspapers
May 1, 2021
Hiatt is also not adept at slowing down. His latest venture was purchasing the Cherokee County News-Advocate in Baxter Springs, Kansas, a newspaper he and his wife, Sharon, started in 1998 under the banner ...
This special section is guaranteed to attract younger readers in your market!
Apr 9, 2021
It’s no secret that attracting younger readers, especially the 20-35 crowd, has never been an easy sell for newspapers. Jane Ashley Pace, publisher of The Oldham Era in Lagrange, Kentucky, ...
DMi Partners Benchmark Study: Early Engager Strategies that Signal Subscriber Success for Publishers
Mar 16, 2021
DMi Partners – a full-service digital agency with a focus on email marketing and acquisition – recently studied which early database acquisition and email strategies delivered and retained ...
Newspapers raise their IQ with strategic newsletters
Dec 1, 2020
Newsletters are a newspaper’s best friend. They can be reliable, flexible, supportive, interesting and, depending on the situation, an uplifting personality to hang around.
Growing revenue in times of crisis: donations, memberships & subscriptions
Nov 16, 2020
On November 17th, PressPatron is hosting a webinar to share success stories from independent publishers who have achieved high levels of reader support during 2020.
Maximizing long-term audience revenue
Nov 16, 2020
Digital subscriber acquisition gets a lot of attention, but the equally important and more difficult task facing publishers is transitioning a legacy print audience to new digital platforms while retaining ...
Monetize your digital audience
Oct 20, 2020
Publishers around the world have been aggressively pursuing digital subscriptions over the past several years as shifting consumer preferences, a secular decline in print demand, and challenges to print ...
Kid Scoop supports community program that raised graduation rates
Oct 1, 2020
The high school graduation rate of 70% in 2010 wasn’t good enough for school and community leaders including the Casper Star-Tribune in Casper, Wyoming. They got serious and created “We Read,” ...
