National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
QUALITY CONTROL: THE POWER OF HIGH-QUALITY DATA IN CHALLENGING TIMES
Nov 14, 2023
The study, “Mastering Tomorrow’s Markets: The Data Quality Revolution,” included a survey of more than 500 business leaders, 88% of whom believe challenges will intensify over the next ...
‘Freebie’ digital ads mean you're turning away profit for your paper
Nov 1, 2023
You should be charging a CPM (cost per thousand impressions) for all digital advertising on your publication’s website or package deals. Stop giving it away for free; it has a lot of value.
SOLUTIONS START HERE — Exhibitors share how they support newspaper partners
Nov 1, 2023
In the Trade Show of the NNA Foundation's 137th Annual Convention at the Omni Shoreham DC, exhibitors shared case studies of newspaper partnerships and specific solutions provided.
Mirabel Technologies welcomes new clients
Oct 17, 2023
Among the magazines and newspapers that joined the Mirabel software family are Archer County News, Northern Wilds Magazine, Midlands Business Journal, The Business Journal Newspaper ...
Is it time for a check-up? Four areas to review for a healthy email newsletter program
Oct 12, 2023
Maintaining a healthy email newsletter program involves not only crafting compelling content but also ensuring that your messages reach the right recipients
Grow traffic and branding with digital advertising campaigns
Oct 1, 2023
In the world of digital marketing, circulation can be limitless.
Why it's important to offer auto-renew subscriptions
Sep 13, 2023
Auto-renew subscriptions reduce the barrier to subscribe by lowering the cost one must spend upfront.
Acronym brief for those getting into digital marketing
Sep 1, 2023
I thought reporters had funny names for things, like the morgue, but everyone in the digital marketing space wants to speak in acronyms, so it made my brain spin.
In Washington, D.C., this fall, your industry peers will lead discussions on timely topics
Sep 1, 2023
Join conversations, ask questions and pick up some new ideas from your newspaper industry peers. ... Learn the tools and language to tell the story of your newspaper's total reach.
