National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Publishers' Auxiliary Articles

Read the most recent edition of Pub Aux

Publishers' Auxiliary (Pub Aux) is the only national publication serving America's community newspapers.

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Publishers’ Auxiliary Digital Edition by eType Services

The National Newspaper Association, in partnership with eType Services, is making Publishers' Auxiliary available in an interactive online version.

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Through the viewfinder — third quarter 2020

Jul 1, 2020

NNA members have been busy about their towns capturing people as they adapt to life in the pandemic.

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3 ways to build ‘repetition’ in your print and online editions

Jun 1, 2020

Idea for weekly and bi-weekly papers

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BMEU full-service mailers transitioned to participate in Seamless Parallel by June 1

Jun 1, 2020

This means that if your newspaper is a Full Service ImB mailer, like it or not, your mailing will be enrolled in the Seamless Parallel program. 

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Bold, persistent experimentation is needed

Jun 1, 2020

We must repeatedly explain that news outlets offer journalism, which has a discipline of verification: we emphasize facts, attribute opinion and clearly separate the two.

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Harry Brandt Ayers (1935–2020)

Jun 1, 2020

Harry Brandt Ayers died at his home on May 3. He was 85 years old. After serving in the Navy, Ayers returned to Anniston for a brief stint working for his family’s newspaper, The Anniston Star. 

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How the Aspen Daily News appealed to readers’ anxiety to raise over $42,000 during COVID-19

Jun 1, 2020

“When people see a friend's name on a list, they don't want to miss out and they call to donate the next day.”

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