National Newspaper Association
Protecting, Promoting and Enhancing Community Newspapers Since 1885
News Guru by Kevin Slimp
Kevin Slimp has been a popular speaker and consultant in the newspaper industry since developing the PDF remote printing method in the mid 1990s. He can be reached at kevin@kevinslimp.com
Take advantage of training opportunities
So, I will be speaking — at least for an hour — about fixing problems, which brings me to my bit of advice for this column. While most recent calls about problems have forced me to scratch ...
Reasons to bet on print
“The World Advertising Research Centre Global Ad Trends study shows the evolution of advertising spend and reveals the predicted spend on digital media advertising in 2021 to be up by more than 10% ...
Making plans for the next 10 years
Newspapers remain a vital component of a healthy community
Adobe announcement forces newspapers to make long-term plans about fonts
Yes, Peter, it’s true. Type 1 fonts are on their way out … at least as far as Adobe is concerned. Say it ain’t so, Adobe!
The latest scoop on Affinity Publisher: Is it time to switch from InDesign and Quark?
So far, all reviews are positive. Taking my advice, no one reported leaving their current applications yet, but all seemed very enthusiastic about what they’ve seen in the Affinity products.
INDUSTRY PREDICTIONS
Kevin has been making predictions about the newspaper industry since 1994
Monthly software subscriptions
Affinity Publisher gives Adobe InDesign a run for its money.
Why are some newspapers growing?
Answers from publishers at growing papers provide insights
Kevin answers questions about colors, photo settings, paragraph styles and ligatures
Increase response and jazz up advertising design with Pantone's popular colors of the year
Generating revenue in times of crisis
We began looking for ways to bring in new revenue while our traditional methods of income are taking a hit. We came up with several.
What if the coronavirus requires our staff to work from home?
If anyone knows a lot about publishing with a home-based staff, I suppose it’s me. For the past three years, I’ve run a flourishing book publishing business with a staff that works from home. ...
Affinity Publisher and IDMarkz: One thumbs up, one thumb sideways
I spent my morning writing about mergers, buyouts and bankruptcies. I don’t know about you, but I’m ready to spend a few minutes on something more fun.For the past three or four months, I’ve ...
News Guru: Print is still where the profits are
I will remember fall ’19 as a season of research. I was involved in two major newspaper studies: one related to millennials for North Dakota Newspaper Foundation and one to determine how community ...
News Guru: Millennials of this generation aren’t so different from most of us when we were in our 20s
Steve Andrist, executive director of North Dakota Newspaper Association, asked me an interesting question yesterday. It was related to my visit to Bismarck in October to work with a focus group of millennials ...
News Guru: Farewell to two community newspaper heroes
Over the past few weeks, I’ve traveled all over the U.S. to visit with newspaper groups and associations to discuss issues related to the future of our industry. If you will allow me, I’d like ...
News Guru: Newspapers get serious
Like many of you reading this column, I’ve been in the newspaper business a long time. I began delivering daily papers for the Johnson City (Tennessee) Press-Chronicle when I was 8 years old. It’s ...
One secret to a newspaper’s success
With newspaper groups merging, staffs getting smaller (at some papers) and more effort being made to increase revenue and decrease expenses, I would suggest that it would be easy for newspapers to fall ...
