Pub Aux Live Programs

The National Newspaper Association brings community newspapers revenue-generating ideas.

Pub Aux Live features publishers, editors, ad directors and others, with proven and workable ideas to increase revenue and help you build a stronger company in a question and answer format.


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Congressional Action Team Issue Briefing

Registration open: This is just in time for the March summit in Washington, D.C. Even if you’re not attending, this is still valuable preparation for when you have the ear of an elected official!

It's Almost Election Season — Editorial & Advertising Best Practices

Registration open: It's almost election season, and newspapers need to prepare ... from an editorial and advertising perspective. March is the time to start selling ads, so get everything ready by attending this discussion with JJ Francais, associate publisher of The Chronicle in Elgin, Oklahoma, who will also give his top editorial best practices.

Postal Q&A

To be a successful newspaper mailer in 2020, newspaper people need to know how to use the tools at USPS to their best advantage. The U.S. Postal Service is increasingly focused and reliant on digital systems for record keeping, tracking service and collecting postage. Learn how you can use a “dashboard” as an Intelligent Mail user to better manage your relationship with your circulation partner, USPS.

How to Submit a FOIA Request

Learn how to navigate the federal Freedom of Information Act (FOIA) process. Pick up pointers and learn when and how to use the federal FOIA Ombudsman's office as a resource for your local reporting in this conversation with national expert from the Office of Government Information Services, Kirsten Mitchell. Moderated by NNA General Counsel and former Freedom of Information Service Center Director Tonda Rush.

Pub Aux Live! Facebook for Beginners

Attendees will learn the basics of Facebook — everything from the best time of day to post to how to block someone from the page. Program will feature a 30 minute demonstration + 30 mins Q&A.

Adobe Photoshop® for Beginners

Join Publishers’ Auxiliary Managing Editor Kate Richardson as she demonstrates how to prepare photos for publication using Adobe Photoshop®.

Maximizing and monetizing Facebook

Facebook: an enemy or a silent partner – the choice is yours

Pub Aux Live! SPECIAL EDITION: Classified 4th Quarter Budget Busters

The TOP TEN Classified Revenue builders you can do RIGHT NOW to close the year on budget!

Adobe InDesign® for Beginners pt. 2

Join Publishers’ Auxiliary Managing Editor Kate Richardson as she takes the April issue and prepares it for May using Adobe InDesign®. Join this program for beginners, where you will see step-by-step how to download content, prepare images for production and lay out an issue. Kate been using Adobe InDesign® for 14 years to design newspapers, advertising, marketing materials and graphics.

The Minefield that is Political Advertising: 20 ideas to maximize revenue in 2020

Now is the time to develop materials designed to help you maximize revenue in the 2020 election cycle. Attendees will receive a variety of handouts designed to spur creativity among their ad reps and generate ideas in the newsroom that will lead to greater profits.  

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