Pub Aux Live Programs

The National Newspaper Association brings community newspapers revenue-generating ideas.

Pub Aux Live features publishers, editors, ad directors and others, with proven and workable ideas to increase revenue and help you build a stronger company in a question and answer format.













Pub Aux Live! SPECIAL EDITION: Classified 4th Quarter Budget Busters

Registration openThursday, August 15, at 2 p.m. CST

The TOP TEN Classified Revenue builders you can do RIGHT NOW to close the year on budget!

Adobe Photoshop® for Beginners

Join Publishers’ Auxiliary Managing Editor Kate Richardson as she demonstrates how to prepare photos for publication using Adobe Photoshop®.

Maximizing and monetizing Facebook

Facebook: an enemy or a silent partner – the choice is yours

Adobe InDesign® for Beginners pt. 2

Join Publishers’ Auxiliary Managing Editor Kate Richardson as she takes the April issue and prepares it for May using Adobe InDesign®. Join this program for beginners, where you will see step-by-step how to download content, prepare images for production and lay out an issue. Kate been using Adobe InDesign® for 14 years to design newspapers, advertising, marketing materials and graphics.

The Minefield that is Political Advertising: 20 ideas to maximize revenue in 2020

Now is the time to develop materials designed to help you maximize revenue in the 2020 election cycle. Attendees will receive a variety of handouts designed to spur creativity among their ad reps and generate ideas in the newsroom that will lead to greater profits.  

Adobe InDesign® for Beginners

Adobe InDesign® can be helpful for a multitude of projects. Publishers' Auxiliary Managing Editor Kate Richardson has been using Adobe InDesign® for 14 years to design newspapers, advertising, marketing materials and graphics.

Time for a Switch? How Community Newspapers Can Use USPS’ New Electronic Payment System

Looking for the convenience of an electronic transaction that moves money from your account when it is needed, rather than sitting in a postal trust account? USPS's new Electronic Payment System may be for you. Hear Donna Paris, USPS Business Mailer Support expert, and Interlink's Brad Hill explain how EPS works. If you currently use the USPS CAPS account option, this webinar is a must for you because CAPS is about to go away.

5 ways to grow obits today: Keep obits as a traffic driver

For most publishers, the obituary category is a huge traffic driver and an important classified revenue stream. With insights across the 1,500+ newspapers that work with, Ron Speechley has started to see a decline in obituary volume nationwide. Based on his popular Flash session at the 2018 convention in Norfolk, Speechley will share his top five tips to grow your obit section. Whether you work with Legacy or not, this session is designed to provide publishers with information to navigate the issues and grow obit revenue. 

Promoting Your People: Let the community know about your newspaper's staff

If you are seeking ways to inform your community about the people on your staff who cover the news, then this section developed by Jill Denning Gackle and her staff is for you. Go behind the lens to find out how this came together and how you can do something similar for your community and staff.

Protect Your Content: Learn about copyright laws to protect your media company

November 8, 2018

A new way for community newspapers to protect their content from infringers by registering their copyrights is now available from the U.S. Copyright Office. Streamlined, online, and on point, this new process will be explained by Erik Bertin, Deputy Director of Registration Policy and Practice, with guest moderator Matt Paxton, NNA’s Government Relations Chair.

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