National Newspaper Association Foundation
Promoting news literacy, protecting the First Amendment
and enhancing the capabilities of community newspapers
Advertising / Sales
Great ideas and concepts for bolstering your ability to attract and serve advertisers.
Public notice resources
Public notices in newspapers are part of the three-legged stool of government accountability. Public notices help to inform the public on activities by the government and other public entities. ...
Where’s the beef in your newspaper advertising?
Apr 1, 2026
Wendy’s received a lot of publicity from the campaign, and Clara became an instant celebrity. In fact, “Where’s the beef?” became a popular catchphrase.
Digital Gold Rush: How Local Publishers Are Leveraging Digital Trends For 2026
Mar 17, 2026
“The findings reveal that 72% of publishers saw digital revenue up or flat in 2025, and 85% expect similar growth in 2026,” says LMC’s annual Local Media Insights.
From slowdown to surge: How advertising spending is poised for big growth
Mar 12, 2026
Following a year of decelerated spend, 2026 is expected to see global advertising and marketing spend rise nearly 10% and exceed $2 trillion, according to recent projections from PQ Media, propelling ...
Great ads need lots of reader appeal
Mar 1, 2026
Mary Ann is regularly selling a beloved favorite ad series she has spiced up with digital enhancements.
Use the billboard effect for better ads
Mar 1, 2026
A quick study of billboards can give us a better understanding of what works best in advertising.
What the USPS considers advertising content
Mar 1, 2026
In keeping with this month’s Pub Aux theme, I’m going to discuss what content the Postal Service considers to be advertising for the purpose of computing postal rates on out-of-county Periodical ...
Congress once again shows support for local newspapers
Feb 3, 2026
Earlier today, the appropriations package was passed by the House and signed by President Trump.
Meet them where they are
Feb 1, 2026
All these years later, I’ve seen and heard about countless salespeople who are highly skilled in meeting advertising prospects and clients where they are.
