Advertising / Sales

Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Annual readership survey confirms community newspaper readers are voters

Aug 29, 2019

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...

National Newspaper Week 2021 materials available

Sep 21, 2021

This 81st annual National Newspaper Week is a recognition of the service of newspapers and their employees across North America and is sponsored by Newspaper Association Managers. Content for this year's ...

Five quick tips to help you grow reader revenue with email newsletters

Sep 14, 2021

Good email structure and reader-friendly styling can improve your user’s experience while helping you achieve your reader revenue goals. Here are five easy ways to make the most of email newsletters.

No photo goes unused or unsold with Cathi Utley’s newspaper

Sep 3, 2021

Cathi has created between $4,000 and $5,000 in new revenue in recent years through sponsorship of her collection of images taken at virtually any school function: ballgames, plays, you name it.

Catch more customers for your advertisers

Sep 1, 2021

It was a little embarrassing because I should have known better. If I were a fish, I certainly wouldn’t be interested in a shrimp that had been hanging around that long. That lesson applies to advertising, ...

Keepers of the Light — West Marin publishers shepherd the Point Reyes Light and assume their place in its storied history

Sep 1, 2021

As traditional newspaper publishing becomes more challenging, the current owners, Tess Elliott and David Briggs, are building upon the newspaper’s colorful legacy as they continuously seek better ...