National Newspaper Association

Protecting, Promoting and Enhancing Community Newspapers Since 1885

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Great ideas and concepts for bolstering your ability to attract and serve advertisers.

Annual readership survey confirms community newspaper readers are voters

Aug 29, 2019

PENSACOLA, Florida — Newspaper readers are voters, and the National Newspaper Association’s annual readership survey of more than 1,000 people from rural and urban communities across the country ...

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Innovative newspapers combine strong print and savvy digital for a hard-to-beat package

Jan 25, 2021

These are unusual times we are going through and, while there is always a need for good newspapers and good news coverage, this is also a time when businesses are looking for innovation and creativity ...

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Magazines represent money left on the table if your newspaper isn’t providing one regularly

Jan 12, 2021

Part of being the ad professional is also creating unique and different opportunities to advertise a merchant’s products and services. That’s when our role as newspapers must be stretched to ...

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Three ideas to rejuvenate your classifieds

Jan 6, 2021

Giving readers a reason to read your classifieds — and sometimes even moving content out of that section permanently — can engage readers in a new way, help generate readership and show your ...

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Get creative using your classified software

Jan 6, 2021

For both print and your website, let your systems work for you to reduce labor costs and increase your revenue. Reimagine how you manage your sections for obituaries and calendar events

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2021: SAVE YOUR CLASSIFIEDS with these simple ABCs

Jan 6, 2021

Selling a product by saying EVERY reader will see it before they even see the front page is a HUGE advantage. 

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What makes a good headline?

Jan 6, 2021

The headline deserves more respect than that because it is the most important part of an ad. Research shows that four out of five readers do not get further than the headline. Unfortunately, this means ...

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The Palatka Daily News’ ‘Positively Putnam FL’ campaign underscores how the newspaper leads the community in good news

Dec 18, 2020

While a good community newspaper has many duties in its role serving its readership, one of the most important is reminding readers of the many good things there are to appreciate in the area around ...

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Your readers will appreciate this promo that will touch virtually every family in your community

Dec 3, 2020

The importance and power of those two elements are demonstrated well in the annual year-end promotion put together in a tasteful and eye-catching manner by Rhonda Overbey and her staff at the Aiken (South ...

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